- Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.
- Leverage and align the expertise of key cross-functional stakeholders to deliver insights and solutions geared to patient and physician needs.
- Design, and execute marketing research needs to generate insights that can drive the strategic plan.
- Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the specialty care markets.
- Communicate strategic and tactical plans to the US, Canadian senior management and the sales team.
- Lead the development of promotional materials, programs, and training initiatives.
- Proactively track critical elements of brand performance.
- Spend time in the field with sales representatives to gain insights from physicians and inform the brand plans.
- Determine effective marketing communication channels to raise awareness of the company's products and develop effective tactics to achieve Marketing goals.
- Partner with finance team to ensure timely use of financial resources related to brand tasks.
- Lead regular cross-functional Brand Team meetings.
- Spend time in the field with sales representatives to gain insights from physicians and inform the brand plans.
- Working with Medical team to design educational programming.
- Work together with other functions, develop and implement a best-in-class commercial development plan for company's products
- Bachelor's degree required. Master's degree in business or health sciences is an asset
- 5+ years of experience in the biotechnology or pharmaceutical industry is required.
- 4+ years' progressive marketing experience; experience in GI or Hepatology is an asset.
- Knowledge of pharmaceutical legal, regulatory, and medical processes required.
- High level cross functional collaboration skills.
- Strong team-building skills and a team-oriented approach.
- Excellent written and oral communication skills.
- Strong presentation skills
- Ability to develop consistent, well-supported, competitive strategies.
- Proven leadership, strategic, and analytical abilities.
- Works with a high sense of urgency.
- and strong advocate of change.
- Required to travel occasionally, including international travel.
Sr. Product Manager - Greater Toronto Area, Canada - Lock Search Group
Description
Sr. Product Manager
Greater Toronto Area
Our client, a global biopharmaceutical company, is seeking a Sr. Product Manager to join their team. The incumbent will bring to market and manage a new product. Areas of focus include but are not limited to defining and executing the brand strategic and tactical plans, pre-launch activities, structuring implementation and performance monitoring. The incumbent ideally has experience in the Gastroenterology/Rare Disease therapeutic areas.
Key Responsibilities
Qualifications
Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted.
Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on client needs and candidate goals.
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