Social Specialist - Toronto, Canada - Starcom

Starcom

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

We are the Human Experience Company

We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth.

We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Job Description:

The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands.

This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered.

Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget.

In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams.

Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients' campaign goals and target audiences
Maintains regular communication of brand and team status to Supervisor/Manager
Develop a positive experience and relationship with clients maintaining day to day communication
Executes social media campaigns, and purchasing social media from the different selfserve platforms and managed services
Ensure that all projects assigned are executed to plan
Manage, analyze and optimize social media placements during campaigns
Collaborates with web analysts to provide campaign reporting and ROI analysis
Ensure that work produced with the highest level of quality and accuracy
Sources, compiles and provides research materials when required
Participates in assigned client meetings and presentations
Proactively identifies project issues/problems, assists in issue/problem resolution and provides project updates

Qualifications:

12 years' experience in social media planning and buying
Facebook Blueprint and/or Certification an asset
Knowledge in various social media platforms and best practices in organic and paid use
Proficiency in Microsoft Office, with an advanced working knowledge of Excel
Strong analytical skills
Strong quantitative skills, including analytical abilities and math proficiency
Ability to effectively utilize media research and reporting resources
Excellent communication skills written, verbal and presentation
Strong negotiating skills
Flawless attention to detail
Project management, problem solving and organizational skills are essential Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Additional Information