Email & CRM Strategist - London, Canada - Northern

Northern
Northern
Verified Company
London, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

About Northern


Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation.

Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.


What We're Looking For
**_
Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace_**
Benefits of Becoming a Northerner

  • In exchange for your talent and expertise, Northern is committed to providing:_
  • Benefits plan, including a Health Spending Account
  • Wellness Program & LifeWorks EAP
  • Fitness Reimbursement Program
  • Vet Care Program
  • RRSP Matching
  • Profit-Sharing Performance Bonuses
  • Endless Professional Growth Opportunities
  • Delicious Meals & Company Social Events
  • Free Onsite Parking
  • Referral Bonus Program
  • Flexible work environment so you can work where & when you work best
  • Allowance to help set up home office
Just to name a few...


Duties & Responsibilities

  • Manage and optimize client CRM systems for data accuracy, implementing tailored customer journey mapping within the platform.
  • Plan, execute, and refine multichannel campaigns for clients, collaborating closely with crossfunctional teams to ensure seamless delivery.
  • Design and implement cuttingedge marketing automation workflows, integrating CRM systems to maximize efficiency for client campaigns.
  • Showcase agency proficiency in a variety of CRM platforms, ensuring seamless execution and troubleshooting technical challenges.
  • Foster strong collaboration with clients and internal teams, delivering transparent communication on campaign performance, strategies, and recommendations.

Knowledge, Education & Experience Required

  • Handson experience with journeys within the Salesforce and Adobe ecosystem, ensuring proficiency in leveraging automation capabilities.
  • Ability to work both independently and collaboratively within a team, fostering effective collaboration with crossfunctional teams for campaign planning and execution.
  • Familiarity with AmpScript, JavaScript, JSON and XML

Bonus Skills:
(not required but will get you noticed)

  • Adobe Campaign Certification
  • Agency experience preferred, with 2+ years experience in a clientfacing role and knowledge of overall agency structures and agile project management methodologies


Since its founding in 2015, Northern has grown to 150+ employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada.

Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.


Northern's continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work Canada including Best Workplaces in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity
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