MarCom Manager - Calgary

Now hiring MarCom Manager (Corn, Soy, Horticulture & Content Strategy) · Calgary, AB (Hybrid) · We are looking for a MarCom Manager (Corn, Soy, Horticulture & Content Strategy) to join our Agricultural Solutions team in Calgary, AB. · Come create chemistry with us · BASF's Agricu ...

Job description

Now hiring MarCom Manager (Corn, Soy, Horticulture & Content Strategy)

Calgary, AB (Hybrid)

We are looking for a MarCom Manager (Corn, Soy, Horticulture & Content Strategy) to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us

BASF's Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture. 

The Marketing Communications Manager – Corn, Soy, Hort & Content Strategy leads the end-to-end marketing communications strategy for the Corn, Soy, Hort and P&SS portfolios, to support differentiated positioning and insight-driven grower and retailer experiences across every stage of the funnel to drive demand. As a Subject Matter Expert (SME) for content strategy, the position ensures content is innovative, clear, cohesive, and meaningful, creating a strong and trusted brand experience across crops. By collaborating closely with internal teams, the role ensures programs are aligned with commercial needs and executed consistently across all touchpoints.

As a MarCom Manager (Corn, Soy, Horticulture & Content Strategy), you create chemistry by...

• Partnering with crop and brand managers to build integrated plans grounded in customer insights, segmentation, and lifecycle needs.
• Aligning agency expectations, timelines, and deliverables early to support efficient marcom planning.
• Leading the development, coordination, and execution of crop and brand marketing communications plans, ensuring alignment with business objectives, segmentation priorities, and budget.
• Serving as the primary liaison between BASF and the agency for Corn, Soy, Hort, P&SS portfolios, and cross‑crop campaigns.
• Providing clear direction, feedback, and approvals to stakeholders to ensure timely and relevant content.
• Collaborating with MarCom teammates to create a cohesive cross‑crop and brand customer journey.
• Managing an integrated campaign calendar to avoid overlap, support prioritization, and ensure coordinated execution.
• Advocating for the BASF brand by ensuring all content is aligning with brand standards and strategic positioning.
• Authoring and leading content strategy by defining themes, narratives, and guidelines that maintain quality, consistency, and a unified voice across portfolios and touchpoints.
• Using CRM data to support accurate targeting and personalization and championing GenAI tools and modern content practices.
• Collaborating across teams to translate insights into compelling content that supports customer journeys and drives measurable impact.
• Authoring the content best‑practice playbook while managing brand, crop, and cross‑crop budgets through accurate forecasting and monthly tracking.

If you have...

• A Bachelor's degree in Marketing, Data Analytics, Communications, Agriculture or related field or equivalent experience (required).
• Minimum 8 years progressive experience in marketing, brand management, integrated campaign leadership or other commercial experience.
• Minimum 3 years' experience in the agriculture industry, with an understanding of grower and retail customers in Canada (preferred).
• Content strategy or GenAI certifications (preferred). Experience with GenAI tools is considered an asset.
• Strong background in content strategy and storytelling.
• Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with an agency and multiple stakeholders.
• Skills in content strategy and editorial planning, messaging and narrative frameworks, website editing.
• Strong judgment, responsiveness, and brand stewardship.
• Knowledge of the crop protection and seed industry, farmer, retail customers and/or a strong aptitude to learn.
• Financial literacy to manage multiple budgets across various teams and functions, with monthly forecasting and tracking.
• Experience with CMS platforms (Magnolia preferred), GenAI marketing tools (preferred).
• Familiarity with Analytics platforms e.g. Piano, GA4, Adobe Analytics (preferred).
• Proficiency in Microsoft Office Suite (required).

Create your own chemistry with

Adding value to our customers begins with adding value to you. is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With , you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.  We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world's leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law. 

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact with the subject line "Recruitment Accommodation Request".