Consultant, Customer Research - Toronto, Canada - Canadian Tire Corporation

Canadian Tire Corporation

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

What you'll do

As Canadian Tire Corporation continues its mission of being customer obsessed and making data driven decisions using customer insights, the Customer Research team plays a crucial role in providing qualitative and quantitative research services across the organization.

This includes quarterly tracking, category research, custom ad-hoc research, and strategic consulting services to ensure the voice of the customer is represented.

This role provides an exciting opportunity for a quantitative market researcher/consumer research analyst to join a dynamic team at one of the largest retailers in Canada

Reporting to the Manager of Customer Research, the Customer Research Consultant will be responsible for conducting end-to-end, in-house research for quantitative research projects including; recruitment of targeted panel members, survey writing (Word), programming (Sparq), data analysis (Excel), synthesizing of findings, report preparation (PPT story telling) and presenting results to stakeholders.

The Consultant will work closely with the Customer Research Manager to execute a wide range of research projects to assist Canadian Tire's owned brand team in making data-driven decisions for the business.

Research requests can range from concept / packaging / branding test, feature / pricing optimization, U&A, drivers & barriers, segmentation etc.

Key internal clients are the owned brand marketing, product development, and category management teams.

Some of the owned brands this role directly supports are MotoMaster, Mastercraft, Maximum, Yardworks, NOMA, Paderno, CANVAS, and Vermont Castings.

_Please note this is a 12-month contract role_

Assisting with the research request intake process including briefing meetings with stakeholders to better understand the requirements and provide guidance on the optimal methodology to solve their objectives.
Develop questionnaires to answer research objectives
Create sampling plans and utilize industry best practices to maintain panel health
Leverage PowerPoint and Excel to create compelling, storydriven reports with actionable recommendations for stakeholders
Present research presentations to key stakeholders (including senior levels) and facilitate discussions that solve a wide range of business challenges
Build strong relationships with key stakeholders across various departments and proactively find solutions to their business questions
Partner with third party research vendors and agencies to conduct specialized, outsourced research such as customer segmentation studies
Collaborate on new and innovative ways to leverage customer research across the Corporation, including the development of our new advanced analytics capability (conjoint)

What you bring

Undergraduate degree in business, marketing, analytics, social sciences (Sociology, Psychology) or a related field
Minimum 3 + years work experience in a research analyst role. Agency/supplier side research experience or Research Analyst Program graduate degree is an asset.
Strong understanding of market research fundamentals (questionnaire writing, sampling, reporting)
Programming experience in Alida (Vision Critical) or equivalent survey software (Qualtrics, Survey Gizmo, Survey Monkey, etc).
Solid project management experience, with the ability to multitask and lead multiple crossfunctional research projects.
Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present research results in front of different types of audiences.
Skilled in Excel for data analysis and PowerPoint for data visualization/reporting
Must be a collaborative team player and strategic thinker, with a positive attitude

Hybrid
We value flexibility.

We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

The customer research team works in person at our head office on Wednesdays and Thursdays.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for ben