SEO|PR Specialist - Vancouver - withtrolley

Description

Were seeking a strategic SEO/PR Specialist who excels in search engine optimization and has a creative approach to PR. You'll play a critical role in boosting the online presence of our founder and clients, managing their reputations, and ensuring key content like podcasts shines across platforms.

You're an analytical thinker and a creative problem solver with the ability to blend data-driven insights with storytelling. Whether its pushing down negative results, driving Google News visibility, or optimizing content for better rankings, you know how to make an impact that lasts.

You're also curious about AI tools keeping up with how search is evolving and how tools like ChatGPT, Googles AI Overviews, and other generative systems are reshaping visibility. As our SEO/PR Specialist, you'll take the lead in implementing strategies, reporting on progress, and ensuring all actions align with client goals and brand guidelines.

Key Responsibilities

• Conduct comprehensive SEO audits to identify opportunities and address issues.
• Optimize on-page elements (e.g., metadata, schema markup) and improve site architecture.
• Create and execute strategies to enhance podcast visibility in Google search results and on Google News.
• Develop strategies to improve visibility within generative search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity).
• Perform ongoing keyword research and optimization to improve rankings for key terms.

2. Generative Search Optimization & AI Visibility

• Develop strategies to increase brand and content visibility within generative search platforms such as ChatGPT, Perplexity, Claude, and Googles AI Overviews.
• Ensure the clients content is structured and published on trusted sources (Wikipedia, high-authority sites, Substack, etc.) that influence AI-generated responses.
• Identify branded and industry-relevant prompts that AI tools respond to, and optimize content to appear as a cited source.
• Stay up to date with the evolving landscape of Search Generative Experience (SGE) and proactively adjust tactics to align with new behaviors in AI-powered search.
• Develop and implement strategies to push down negative content and elevate positive narratives in search results.
• Optimize content and build backlinks to improve the visibility of key assets, such as podcasts and leadership pages.
• Create and publish positive, SEO-friendly content to enhance reputation.
• Ensure brand visibility across structured data systems (Knowledge Panel, Wikipedia, Wikidata, etc.)

4. Creative PR Integration:

• Leverage existing networks and connections to amplify visibility and credibility.
• Collaborate with creative and production teams to design PR-savvy campaigns that align with SEO goals.

5. Reporting & Implementation:

• Deliver weekly performance reports, summarizing progress and actionable next steps.
• Take ownership of implementing recommended actions with support from the creative/production team.
• Continuously monitor emerging trends in AI-powered search tools and propose relevant adjustments.

Key Performance Indicators (KPIs): First 60 Days

• Google News & Search Visibility:
  • Ensure podcast content is featured in Google News and achieves higher visibility for key searches.
  • Submit at least 3 pieces of content to Google News, with 1+ being accepted and featured.
• Push at least 2 negative search results off the first page of Google.
• Publish 5+ pieces of positive content focused on key narratives.
• Weekly Reporting & Execution:
  • Deliver weekly reports with clear next steps and ensure 80%+ implementation rate of recommendations within the next reporting cycle.
• SEO Technical Improvements:
  • Complete a comprehensive audit and implement at least 75% of technical recommendations, including site speed and schema updates.
• Publish 6+ SEO-optimized pieces of content and secure 10+ high-quality backlinks within 60 days.

What You Bring

• Experience:
  • 2+ years in SEO, content optimization, or reputation management.
  • Track record of boosting search rankings and visibility.
• Skills:
  • Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and similar platforms.
  • Strong understanding of PR strategies and their alignment with SEO.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Interest in AI, automation, and the evolving landscape of generative search engines.
• Soft Skills:
  • Exceptional organizational skills and the ability to manage multiple priorities.
  • Strong communication skills for collaborating with creative and technical teams.
  • Self-motivated and detail-oriented with a focus on results.

Preferred Qualifications

• Experience in podcast SEO or reputation management for personal brands.
• Familiarity with Google News submission and optimization.
• Background in developing and executing backlink strategies.

What to Expect: Our Application Process

We respect your time and aim for clarity, so here's how it works:
1. Apply through ClickUp
2. Complete a short assignment via TestGorilla
3. Interview with Recruitment & Ops Coordinator
4. Second interview or role assessment
5. Final interview with Founder & CEO
6. Welcome to Trolley
Steps may vary slightly depending on the role and we will guide you through it

About Us

Who We Are

Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions. We collaborate with high-profile clients to strategize, produce, and optimize compelling content that drives engagement, brand visibility, and business growth. Our creative team functions as a fully integrated power-house combining strategy, design, production, and performance analysis to deliver world-class results.

We Operate Under Founder Mode

Trolley is built on a Founder Mode mindset - an operating system rooted in ownership, strategic thinking, and execution at speed. Here, we look for people who take initiative, think like entrepreneurs, and use tools like AI to optimize how work gets done. But Founder Mode isn't about going alone, it's about working within high-trust, collaborative teams where contribution matters more than control. We value creativity, resourcefulness, and clear communication. If you're driven by impact, thrive in dynamic environments, and believe in scaling through systems, not stress - this is the place for you.

Why Join Us?

• Work with the Best: We recruit globally to connect top talent with forward-thinking companies.
• Tech-Driven Efficiency: Leverage the latest AI and tools to amplify your impact.
• Human-Centric Approach: Our systems are designed to support and elevate people, not replace them.
• Training for Success: We provide world-class training to ensure you excel in every aspect of your role.

Benefits at Trolley

At Trolley, we believe in building a company that works for you not the other way around. That means freedom, tools, and culture that support both your creativity and your execution. We offer:

• Work from anywhere
• Flexible schedule and time off no micromanaging
• Direct collaboration with the Founder
• Access to top-tier AI tools (Perplexity, ChatGPT, ClickUp Brain and more)
• Clear path for long term career growth
• A supportive company culture grounded in ownership and prioritizing progress over perfection

Be Part of the Future of Work

Trolley is now accepting applications from ambitious professionals who want to work at the intersection of technology and creativity. Join us in shaping the next era of work.