Sales and Marketing Manager - Vancouver, Canada - Tiny Souls Media

Description

About Us
Tiny Souls is a start-up children's media and caregiver resource company.

Tiny Souls content reinforces empowering themes and concepts, to engage preschool-age children and their families in meaningful conversations, to build strong and healthy relationships, and become active and invested members of their local communities.

Responsibilities

Customer Acquisition and Sales:

• Build sales funnels, customer acquisition strategy and conversion tools to grow customer base and drive revenue
• Oversee SEO/SEM and digital advertising programs (namely Google and Meta Ads) to drive website traffic, lead generation, and sales
• Support customer service/customer success efforts in initial months
• Identify and build relationships and programs with potential partners, brands, and influencers
• Monitor and analyze data and trends to make informed strategic decisions and optimize results

Brand and Product Marketing

• Responsible for all brand touchpoints and marketing channels

- to promote physical products (i.e. activity kits, stuffies and board books) and digital offerings (i.e. online parenting courses and app)

• Grow IG audience size, reach and engagement through paid and organic growth programs. The ultimate aim is to establish Tiny Souls as a thought leader in the parenting space and facilitate sales of digital and physical products.
• Monetize IG audience through brand deals with likeminded companies
• Work with the CEO and CCO (Chief Creative Officer) on physical product development and sales
• Later, increase awareness of Tiny Souls brand via PR and partnerships (top of funnel)

Team and Resource Management:

• Work closely with the CEO and CCO to develop strategy and creative, as well as collaborate crossfunctionally with key department heads for input and alignment
• Manage budget and resources allocated to Tiny Souls sales and marketing efforts, including website, SEO/SEM, content marketing, social media platforms, paid growth, Google Ads/Analytics
• Oversee external agencies, contractors, and content creators to meet deadlines and ensure highquality, onbrand deliverables
• Make recommendations to management team based on consumer insights, data and trends and in light of business objectives

Requirements:

• Bachelor's degree in marketing, business, or a related field preferred
• 35+ years work experience in a related position preferred
• A passion for education, children's development, and family wellbeing
• Ability to work collaboratively with internal and external teams
• A selfstarter that can work independently
• Strong strategic thinking, analytical skills, and attention to detail
• Excellent communication and interpersonal skills
• Knowledge of digital marketing channels, tools and techniques and demonstrated success in developing and executing effective marketing strategies and campaigns
• Experience marketing to parents of young children preferred
• Experience marketing online courses or subscription based kits and products preferred
• Ability to work effectively in a fastpaced, dynamic environment and manage multiple projects simultaneously

How to Apply:


Compensation
Employees become eligible for medical insurance benefits following the 90 day probationary period.


Working Location
Applicants based in Vancouver, Canada are preferred. Hybrid with 2-3 days at home and the remainder in the office.

**Our Commitment