Sr. Acct Director- Influencer - Toronto - Edelman

    Edelman
    Edelman Toronto

    5 days ago

    Description

    Sr. Account Director – Influencer (Microsoft Creator team) – Join Edelman.

    Edelman is a voice synonymous with trust, reimagining the future where the currency of communication is action. Our culture thrives on boldness, empathy and curiosity. We are committed to diversity, equity, inclusion and belonging (DEIB).

    Job Description


    We are hiring a Senior Account Director to lead the daily account management of the Content Creator Programs for Microsoft. This role focuses on driving brand strategy and engagement with digital influencers and content creators to promote Microsoft's products and services.

    Responsibilities

    • Drive Edelman's strategic vision in the cross‑platform video/digital influencer space.
    • Oversee the creator function on the Microsoft account, including strategic planning and consultation for internal teams and external clients.
    • Evolve data and measurement framework to prove campaign success and differentiate our capabilities.
    • Establish processes to support rapid growth.
    • Build and maintain relationships with clients who activate or are likely to activate creator marketing campaigns, develop prospects.
    • Build strong relationships with creators, talent agencies, multi‑channel networks and other partners to ensure long‑term success.
    • Share expertise and advise clients on new campaign ideas to generate continued results.
    • Work with all teams to ensure campaign success.
    • Actively participate in account and campaign management, ensuring client satisfaction.
    • Elevate opportunities and offerings around creators and brand integrations across various teams including account, creative, production and strategy.

    Requirements

    • 8–10+ years in content development/creation and 6+ years working directly with influencers or talent agencies in a marketing, talent management or sales role.
    • Proven ability to manage relationships across the social creator landscape, especially for Microsoft.
    • Strong understanding of social media, influencers, content creators, and the larger influencer marketing ecosystem.
    • Knowledge of best practices, tech platforms, tools and processes for influencer marketing.
    • Experience managing creators across all tiers (micro, mid, top tier, and traditional experts).
    • Ability to translate complex product information into creator‑led narratives and thought‑leadership content.
    • Experience managing teams, setting goals and meeting deadlines.
    • Passion for pop‑culture and its infusion into the consumer brand ecosystem.
    • Exceptional collaborator who works across practices and cross‑functional teams.
    • Experience with new‑business proposal development, RFI/RFP responses and pitching.
    • Agency experience leading large clients.
    • Fluency in English.

    Location & Compensation


    Candidate must live in Toronto and will work from the office part‑time in a hybrid capacity. Salary: $119,000–$125,000 per year.

    Benefits


    Global benefits, inclusive environment, diverse workforce, and opportunities to work with a long‑standing partnership with Microsoft.


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