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    • Digital Marketing Manager - ontario - Zipcode Digital

    Zipcode Digital
    Zipcode Digital ontario

    4 weeks ago

    Full time
    Description
    Job Title: Digital Marketing Manager (Full-Time)
    At Zipcode Digital, we are seeking a Digital Marketing Manager to lead and execute our digital marketing initiatives, driving growth and enhancing our brand presence. The ideal candidate will be highly creative with experience in identifying target audiences, optimizing marketing funnels, and leveraging digital channels to achieve business goals.

    About the Role:
    The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote Zipcode Digital's products and services. Key responsibilities include:
    • Strategy Development:
      • Design and execute comprehensive digital marketing strategies to increase brand awareness and customer engagement.
      • Develop marketing plans that align with business objectives and track ROI.
      • Analyze competitors and market trends to identify growth opportunities.
    • Campaign Management:
      • Plan, execute, and monitor digital marketing campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
      • Manage SEO/SEM, email marketing, social media, and paid advertising campaigns.
      • Optimize content for website, blogs, and social media to improve organic traffic and engagement.
    • Analytics & Reporting:
      • Use web analytics tools (Google Analytics, HubSpot, etc.) to track campaign performance.
      • Generate regular reports on KPIs, conversions, and overall marketing effectiveness.
      • Provide data-driven insights and recommendations for continuous improvement.
    • Team Leadership:
      • Manage and mentor the digital marketing team, ensuring alignment with company goals.
      • Collaborate with designers, content creators, and developers to execute marketing initiatives effectively.
      • Coordinate with external agencies and vendors when necessary.
    • Content Development:
      • Oversee the creation of engaging content for websites, blogs, email newsletters, and social media platforms.
      • Ensure consistent brand messaging across all digital channels.
      • Stay updated with the latest trends in digital marketing and emerging technologies.

    Requirements:
    To succeed in this role, you will need:
    • Education: A Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
    • Experience: 4+ years of experience in digital marketing, with at least 2 years in a managerial role. Proven track record of managing successful digital campaigns.
    • Technical Skills: Proficiency in digital marketing tools like Google Analytics, Google Ads, SEMrush, HubSpot, Hootsuite, etc. Strong knowledge of website analytics, conversion tracking, and A/B testing. Familiarity with HTML, CSS, and basic web development principles is a plus.
    • Soft Skills: Excellent communication and interpersonal skills. Strong leadership and team management abilities. Analytical mindset with a data-driven approach to problem-solving. Creative thinking with attention to detail.

    What We Offer:
    We offer a competitive salary and performance-based bonuses. Opportunities for career growth and professional development. Dynamic and collaborative work environment. Flexible working hours and remote work options (if applicable). Health insurance and other company benefits.
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