Manager, Consumer Insights and Reporting - Mississauga, Canada - Samsung Electronics Canada

Samsung Electronics Canada

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do.

Their skillset and mindset drive our continued success.

We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

Did we catch your attention yet?

If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in have a ton of fun.

then please keep reading

Position Summary:

This role will require you to work cross functionally with marketing, business, ecommerce, and Samsung Headquarter / Regional teams to understand and develop Samsung's insight and research capabilities and use this knowledge to appropriately implement and evolve the program.

Through your expertise in research and analysis, you will be required to not only share key actionable business and marketing insights, but lead the recommendation and ideation of impactful plans in collaboration with key business and marketing team stakeholders.

Leading our agency and research partners, you will deliver this through multiple tools including custom and syndicated research studies, brand tracking, path to purchase analysis, and analyzing multiple sources of data to understand impacts of our marketing initiatives including category, online and retail.

You will also be responsible to collect, analyze and report on KPI's, and use primary and secondary analysis to develop insights that will contribute to plans that will lead to improved customer experiences and ROI.

Essential Duties and Responsibilities:

Consumer, Shopper and Category Insights (50%)

Lead all Brand equity tracking, MMM and ongoing research projects
Deep understanding of consumers, shoppers and their attitudes, needs and behaviours
Ensure robust consumer insights through the integration of various customer data sources custom, tracking, internal market data, syndicated research to provide a comprehensive understanding of the consumer
Develop BAS annual and biannual presentations ensuring data accuracy and clarity of insights
Manage research requests across multiple internal stakeholders including, Brand Marketing, Business and Leadership teams
Gather consumer, competition, category data across different sources to create an Insights Hub for teams to access insights
Support with consumer, category and brand insights to share with category Brand leads and participate in the IMC planning process
Work with Manager to develop frameworks for measuring, reporting and analyzing campaign results for all marketing initiatives
Work in close collaboration with external agencies to track campaign performance using brand lift studies and maintain a repository of learning
Coordinate with GMC CMI team, and North American counterparts to adopt best practices around market research initiatives
Lead and guide all research and insights agencies and partners
Maintain working knowledge of industry best practices and changes in analytics tools and research techniques
Effectively communicate ongoing work and successes achieved

Reporting Operations and Analytics (50%)

Work Across Divisions (Social / Paid Digital / CRM) to understand reporting requirements
Contextualize observed behavior vs market / social listening / macro trends using Sprinklr and similar social media listening tools.
Oversee tracking and reporting across ongoing digital marketing campaigns. Analyze and deliver measurable insights from web / digital marketing channels.
Create dashboard of key metrics and correlate these metrics to lead meaningful inferences for business
Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data
Manage adhoc requests and proactively analyze marketing data for key findings
Support Cross Functional teams in weekly, monthly, quarterly category, culture and consumer reports and presentations by monitoring and summarizing 3rd party reports and trends

Requirements:

Knowledge/Experience/Competencies/Education:

Bachelor's degree preferably in economics, statistics, mathematics, marketing or higher required
5+ years' experience in Market Research, Insights, Planning along with good knowledge of Qualitative and Quantitative research tools
Expert knowledge (including report generation) of Adobe Analytics/Omniture, Google Analytics 360, Report Builder, Data Feeds etc.
Experience with dashboard and visualization tools (e.g. Tableau, Looker) is necessary.
Strong analytical skills: must have a demonstrated track record of excellence in analytics
Strong quantitative skills, with an ability to analyze and interpret complex sets of data
Experience working collaboratively as part of a crossfunctional team
Strong Microsoft Excel skills, including pivot tab