Sales Strategy Manager - Mississauga, Canada - Maple Leaf Foods

Maple Leaf Foods

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Opportunity:

The Manager, Sales Strategy will play an important role in elevating Maple Leaf's category stewardship and thought leadership, as well as reinforcing our team as the #1 choice partner to help develop category strategies to capitalize on retail opportunities across the Protein department.

This position will be responsible for leading the development and deployment of holistic externally focused category selling stories to enable the success of Maple Leaf Foods key initiatives and growth platforms in the retail channel.

They will integrate consumer, shopper, and category insights from multiple sources to create best in class semi-annual market insights reviews to be presented to our major retail customers.

They will also work closely with our Customer Insights team to adapt and tailor recommendations that are specific to the merchandising strategies and in-store realities of each customer.

The incumbent will also work closely with internal stakeholders to help guide the product innovation process, ensuring that new initiatives are supported by necessary consumer and shopper insights and fit into total store and category opportunities identified in our externally focused category stories.

Snapshot of a Day-in-the-Life:

Create and lead the deployment of best in class externally focused category selling strategies and stories to support key priorities and growth platforms in a way that makes sense for the shopper and the retailer.
Collaborate with our Category Sales Development, Marketing and Consumer Research partners to develop an external or retailer point of view of future category visions of our categories; Integrate consumer, shopper, and category insights from multiple sources into holistic and actionable category strategies for our customers.
Collaborate with Marketing and Category Sales Development to appropriately position our growth platforms and innovation to the trade via our category reviews and customercentric selling stories
Facilitate the preparation and presentation of semiannual market insights reviews which translate demographic and market trends into actionable category strategies for our customers
Lead the development of bestinclass category review frameworks for each category, including the deployment of appropriate category segmentation across multiple customers and data platforms (Nielsen, POS)
Own the project management of future shopper insights initiatives required to support our category strategies, including research projects, data acquisition, etc.
Work with Customer Insights Team to determine optimal deployment of category reviews and stories specific to each customer
Become an expert on Prepared Meat, Fresh Meat and Plant Protein shoppers to identify opportunities at key customers and sell Maple Leaf Foods expertise leveraging a variety of analytical tools.

What you Bring:

Strong shelving and assortment understanding via Vendor Advisor or Category Management experience.
Strong shelving and assortment understanding via Vendor Advisor or Category Management experience.
Analytical skills developed through experience selling with POS, Shipment, MarketTrack, Panel and Qualitative data.
Shopper research methodology understanding.
Category Visionary work.
Category Management / Vendor Advisor work with a retailer.
Trade Marketing / Category Sales Development experience to align customer strategy to future company growth plans and innovation.
Selling story creation and selling across categories / retailers.
Shopper research implementation with agencies to gain retail advantage.
Project management with internal and external resources at multiple levels

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
A hybrid work model that embraces remote work for eligible roles, helping team members achieve worklife balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
Defined Contribution Pension Plan with company matching that starts on your first day of employment.
Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
Comprehensive tuition reimbursement program that supports continuous learning and development of our