Customer Segmentation
1 day ago
Job description
We are a performance-driven B2B e-commerce company with B2C volumes seeking a senior expert to design and implement a commercially actionable customer segmentation model.
This is not a reporting assignment. This is a profit architecture project.Scope:
Analyze behavioral, transactional, and marketing data (GA4, platform exports, CRM).
Design a maximum 6–8 segment framework grounded in margin, CLV, intent, and cost-to-serve.
Validate segments using statistical clustering and/or predictive modeling where appropriate.
Translate segments into concrete activation logic for:
Dynamic website content
Marketing budget allocation
Service differentiation
Define measurable business rules (SQL-ready, operational, reproducible).
Deliver a documented segmentation model ready for implementation in CMS/CRM/personalization tooling.
You must:
- Have proven experience in e commerce segmentation with direct commercial impact.
- Understand contribution margin, CAC, CLV, and operational cost structures.
- Be creative; work with available data.
- Capable of advanced analytical modeling (Python or equivalent).
- Think in economic tradeoffs, not personas.
- Deliver implementation logic, not slides.
- Delivery high quality output. We don't do mediocre. Be clear, concise on what you can and cannot achieve.
- Fluency in English is a must.
We are looking for someone who can design a scalable decision framework that drives revenue, margin, and service efficiency — not someone who produces theoretical clusters.
Expectation:
senior-level ownership, independent execution, zero hand-holding.
We expect a clear project plan, weekly updates on progress, bi weekly meetings on Friday mornings (CET).
Interested? Tell me how you would approach the project. How do you work?
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills:
Customer Segmentation, Data Analytics, Conversion Rate Optimization, Growth Strategy
Similar jobs
We seek a dynamic Manager to lead growth initiatives for Newcomers to Canada segment. · Develop strategies to grow newcomer customer segment · ...
2 weeks ago
We are seeking a dynamic Manager, Customer Segments to lead growth initiatives for the Newcomers to Canada segment. · 5–7 years of experience in strategy, consulting, product, or segment roles · Experience in banking, financial services, or customer-focused industries · ...
2 weeks ago
We are seeking a strategic customer segmentation leader to drive growth in Newcomers to Canada market. This role focuses on developing value propositions partnerships programs that accelerate acquisition engagement retention across personal banking products. · Lead customer segme ...
1 month ago
We are seeking a strategic and data-driven customer segmentation leader to drive growth within the Newcomers to Canada market. · ...
1 month ago
This is a 12 month contract opportunity for a Manager who will lead the development and execution of initiatives for the accelerated growth of New to Canada segment. · ...
1 month ago
Job summary · A Manager, · Customer Segments will lead cross-functional customer centric strategies to drive personal banking acquisitions. · The role involves developing affiliate referral models and sponsorships · , driving community engagement in Ontario Canada. ...
1 month ago
We are seeking an experienced Customer Segments Manager to support the development and execution of customer-centric growth strategies within the Personal Banking portfolio. · ...
1 month ago
This is an opportunity for growth in Canada segment.This role will lead development and execution of initiatives resulting in accelerated growth of new customers. · ...
1 month ago
The Manager is responsible for leading the development and execution of various initiatives that result on the accelerated growth of New to Canada segment. · Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in ...
1 month ago
The Manager Customer Segments will lead the development and execution of various affiliate referral models and sponsorships resulting in accelerated growth of priority segment Newcomers to Canada. · They will drive community engagement branch collaboration with immigration servic ...
1 month ago
This is a 12 month contract opportunity to lead the development and execution of initiatives that result in accelerated growth of New to Canada segment. · Analyze market competitor and customer information to develop compelling value proposition to attract newcomers to Canada. · ...
1 month ago
Ready to kick-start your career in project management within the dynamic IT landscape? Apply Now Working with one of our top financial clients, this role calls for a Manager-Customer Segments and offers a unique opportunity to develop your skills in a fast-paced, technology-drive ...
1 month ago
Omnisend Integration for Customer Segmentation URGENT
Only for registered members
We are seeking an experienced freelancer to integrate Omnisend with our Shopify store. · Setting up different buckets for various customer types · ...
1 month ago
Klaviyo RFM segmentation mode- Custom field creation
Only for registered members
We've recently integrated customer data into Klaviyo via to kickstart our RFM segmentation model. · We need a smarter solution. ...
1 month ago
Ce poste combine expertise technique avec marketing stratégique pour stimuler la croissance dans les segments de marché ciblés. · • Élaborer et gérer les stratégies, programmes et relations clés pour les segments de marché. · ...
1 month ago
Vous êtes un professionnel expérimenté du marketing numérique à la recherche d'un défi dynamique et stimulant ? Joignez-vous à l'équipe de UCG HUB en tant que Gestionnaire CRM. Dans ce rôle, vous mettrez votre expertise au service de deux marques innovantes du groupe Unified Comm ...
4 weeks ago
Migrer les contacts + champs (email/tél/prénom/opt-in) et recréer les listes/segments nécessaires sur Brevo. · Brevo · Shopify · ...
2 weeks ago
Le gestionnaire de la réussite client est chargé de l'optimisation du cycle de vie de l'expérience client, · Vos futures tâches · Favoriser de façon proactive l'adoption, l'utilisation, la rétention nette · et renouvellements en optimisant · l’expérience client pour les comptes ...
1 month ago
Coordonnateur / Coordonnatrice Data Marketing & Tableaux de bord
Only for registered members
Nous sommes à la recherche d'un.e Coordonnateur / Coordonnatrice Data Marketing & Tableaux de bord. Ce rôle soutient les initiatives de marketing axées sur les données en contribuant à la configuration, à l'optimisation et à la maintenance continue des plateformes de données et d ...
1 month ago
Nous sommes à la recherche d'un.e analyste de données Marketing & Tableaux de bord. · Diplôme ou baccalauréat dans un domaine pertinent (données, analytique, marketing, systèmes d'information ou expérience équivalente). · 1 à 3 ans d'expérience dans un rôle de coordination de don ...
3 weeks ago