Retail Channel Mktg Manager - Toronto, Canada - Rogers Communications

Rogers Communications
Rogers Communications
Verified Company
Toronto, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description
At Rogers, the entrepreneurial spirit is part of our DNA. Our Rogers Business teams help foster and grow the Canadian economy by supporting businesses of all sizes.

From small to large-scale enterprises, our teams help deliver innovative technology, network services, and a suite of solutions to help them succeed.

We offer Canada's largest and most reliable 5G network for our customers and are proud leaders in wireless private networking and IoT We continuously expand and evolve our networks, invest in new technology capabilities, and invest in our people to serve our business customers and their communities.

Come play a key role in driving the future of business innovation in Canada.

We are looking for team members with a passion for delivering industry-leading value to customers and supporting businesses in the communities where we live and work.

Are you up for the challenge? If so, consider the following opportunity:

Reporting to the Senior Manager, Channel Marketing and Lead Management, the Retail Channel Marketing Manager will be responsible for the strategy and execution of retail marketing plans to support all Rogers SMB products in Corporate and Third-Party Retailers.


What you will do:


  • Work with crossfunctional teams to create the Retail Channel Marketing strategy develop and execute marketing programs to drive adoption of Rogers SMB products and services in retail stores.
  • Work closely with Retail Sales Managers (RSM's) to drive store traffic and sales conversions and to ensure strategic initiatives and quarterly campaigns are well executed within the retail channels.
  • Increase SMB presence and customer engagement within the Rogers Business Centres through experiential marketing including store events, lead generation, exclusive promotions, and content marketing.
  • Placement recommendation and planning of instore merchandising and collateral to support SMB products.
  • Work directly with our thirdparty retail team to support them on advertising asks on an as needed basis.
  • Track, analyze, and interpret sales activities and program results, making recommendations for future enhancements.
  • Incorporate the Rogers SMB value proposition in all sales and marketing facing materials.
  • Support new products and solution launches in the Retail Channel and provide regional support for the Territory Sales managers.

What you will bring:


  • A minimum of 5 years of B2B Marketing experience.
  • Experience with wireless/internet/IoT portfolios and/or retail an asset.
  • Must be able to work in a professional, fastpaced environment and manage ambiguity.
  • A passion for B2B marketing, relationship management, and sales.
  • Excellent communication skills.
  • Ability to work independently to achieve goals and meet deadlines.
  • Telecommunications and events experience an asset.
  • Understanding of social and digital platforms to promote events, including Facebook, Twitter, Yammer, and LinkedIn.

Schedule:
Full time


Shift:
Day

Length of Contract:
Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON

Travel Requirements:
Up to 10%

Posting Category/Function:
Marketing & Marketing Communication

Requisition ID: 283287

Together, we'll make more possible, and these six shared values guide and define our work:

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what's right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

Posting Notes:
Sales & Marketing
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