Marketing Manager - Carleton Place, Canada - ETEROS TECHNOLOGIES INC

ETEROS TECHNOLOGIES INC

Verified Company

Carleton Place, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are looking for an individual who has the right attitude and a sense of urgency to lead our marketing team.

Duties

Develop and implement comprehensive marketing strategies to drive lead generation and conversion across both B2B and B2C channels.
Lead and mentor a small and dynamic team of marketing professionals, providing guidance, support, and direction to ensure the successful execution of marketing campaigns and initiatives.
Collaborate closely with the sales and executive teams to understand their needs and objectives, and develop marketing programs and materials that support their efforts.
Analyze market trends, customer insights, and competitor activity to identify opportunities for growth and innovation.
Monitor and analyze the performance of marketing campaigns, using datadriven insights to optimize strategies and drive continuous improvement.
Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve business objectives.
Cultivate strong relationships with external partners, agencies, and vendors to support marketing initiatives and drive results.
Stay informed about industry developments, emerging trends, and best practices in marketing and lead generation, and leverage this knowledge to inform strategy and decisionmaking.
Represent the company at industry events, conferences, and trade shows, networking with key stakeholders and promoting our brand and offerings.

Requirements:

Bachelor's degree in Marketing, Business Administration, or related field
Minimum of 5 years of experience in marketing, with a proven track record of success in lead generation and conversion, preferably in a B2B or B2C environment.
Strong leadership and management skills, with the ability to inspire and motivate a team to achieve their goals.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels of the organization.
Strategic thinker with a creative mindset and a datadriven approach to decisionmaking.
Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Demonstrated ability to manage multiple projects simultaneously and prioritize effectively in a fastpaced, dynamic environment.
Passion for innovation and continuous improvement, with a willingness to challenge the status quo and explore new ideas and approaches.

Applications

Applicants must:

Include a cover letter that specifically responds to this position; and

Travel:
Travel in the US and Canada will be required for this position. It is estimated that no more than 10% of the time will be on travel status.

Benefits: