Media Effectiveness Analyst - Toronto, Canada - Dentsu Media

Dentsu Media

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Company Description

dentsu is transforming advertising as a force for growth and a force for good.

It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before.

Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X.

All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world's leading advertisers.

Working together as the most integrated network, dentsu Media supports Carat's EQ and people-first approach, dentsu X's experience-driven proposition and iProspect's full-performance methodology.

dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network's Creative and CXM specialisms.

Job Description:

Data Management:

Access and compile large volumes of data across disparate sources into concise and precise information
Understanding of ETL process and ability to query databases
Ensure data quality and data documentation
Solve problems with internal and external clients on data issues
Ability to determine and gather data requirements for a given project
Identify and resolve data discrepancies and reporting issues

Data Analysis and Presentation:

Understand the business processes and leverage the procured knowledge in planning, execution, and reporting
Produce visuals (charts, graphs) and presentations for summary trend statistics
Provide support for adhoc data and research
Clearly and effectively communicate findings

Qualifications:

Postsecondary Degree or Diploma in preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
A minimum of 2 years related industry experience is required
Basic understanding of the Digital Media landscape
Proficient in SQL and baseline understanding of/exposure to Python & R is preferred
Familiarity with Tableau, Datorama, PowerBI and other data visualization platforms
Highlevel of confidence with an ability to manage expectations with internal and external stakeholders
Strong analytical skills and proficiency with numbers and budgets.
Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP's), Outlook, PowerPoint, etc.
Ability to work with cross functional teams and multiple stakeholders.
Aptitude for priority management where it concerns managing multiple deliverables/work streams
Must be able to organize ideas and present back information logically and sequentially

Additional Information

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