Senior Product Manager, Retail Banking - City Of Langley - First West Credit Union

Description

Senior Product Manager, Retail Banking (LCC)

Langley, BC, Canada and 4 more (Hybrid)

Job Description

We are currently seeking a Senior Product Manager, Retail Banking to join our team.

The Senior Product Manager is responsible for owning and growing an assigned product portfolio. This role develops and executes product strategies, implements marketing and sales campaigns, and leads product development initiatives to drive member value and achieve business performance targets. Working closely with partners across Strategy, Marketing, Member Experience, Finance, IT, and Risk, the Senior Product Manager transforms business strategies into actionable roadmaps, delivering solutions that are competitive, compliant, and aligned with enterprise priorities. Drawing on strong market insight, analytical capability, and cross functional leadership, the Senior Product Manager ensures the portfolio meets growth, profitability, and member engagement objectives, consistent with responsibilities outlined in your existing product management roles.

Here's what would be included as a part of your typical day

• Stakeholder Engagement & Leadership:Provides leadership and direction to a team of analysts, including coaching, training and development, establishing annual goals, completing performance management processes, and fostering a culture of collaboration, innovation, and excellence. Serves as the subject matter expert for the assigned portfolio, ensuring product interests are clearly represented in cross-functional projects. Prepares and presents materials to leadership, committees, and project teams. Develops and maintains strong relationships with internal and external partners to advance product objectives.
• Portfolio Growth & Performance: Develops and implements strategies and tactics to drive growth within an assigned product portfolio, ensuring sales, revenue, and member engagement objectives are achieved. Continuously monitors portfolio performance through the preparation and analysis of monthly dashboards—including OKRs and profit and loss statements—with proactive recommendations provided to address gaps or leverage emerging opportunities. Leads targeted campaigns in close collaboration with Marketing, Member Experience, and regional teams to support acquisition, deepen member engagement, and enhance retention.
• Product Strategy & Planning:Conducts research on market trends, competitors, and member needs to pinpoint opportunities for growth and value creation. Uses these insights to refine product strategies, recommend pricing adjustments, and update multi-year portfolio plans. Contributes portfolio analysis and recommendations to support enterprise strategic planning.
• Product Development & Innovation:Leads the complete development cycle for new products, enhancements, and features by preparing business cases, defining requirements, and coordinating implementation. Works within agile or hybrid frameworks to set feature priorities, validate concepts, and support testing and product launch. Collaborates closely with technology, digital, design, and operations teams to deliver scalable, efficient, and member-focused solutions.
• Go ‑ to ‑ Market & Campaign Execution:Develops clear go‑to‑market plans for new product launches and enhancements by defining the value proposition, positioning, and pricing. Ensures launch readiness through close coordination with Marketing, Communications, Distribution, and Operations teams. Monitors and reports on campaign results and provide actionable recommendations to improve future initiatives.
• Product Lifecycle Management:Manages all stages of the product lifecycle for assigned portfolio, from initial concept through launch, ongoing improvement, and eventual retirement. Ensures product documentation, governance, and compliance are consistently maintained at each phase. Works closely with teams such as Strategy, Pricing, Marketing, Risk, and Compliance to guarantee products meet regulatory and business standards.

Required Skills, Experience & Qualifications

• Bachelor's Degree in Marketing or Business required
• 6 or more years product management experience required
• 8 or more years of experience working in Financial Services or Banking preferred
• Experience working in a regulated industry
• Demonstrated ability to foster collaboration and engagement across a broad array of stakeholders
• Demonstrated ability to transform market and member insights into relevant products and business opportunities
• Detail oriented, analytically curious with strong numeracy, logical thinking and problem-solving abilities
• Demonstrated organizational, leadership, planning and communication skills
• Strategic thinking, planning and project management skills with the ability to manage multiple projects simultaneously
• Advanced Excel skills including pivot tables and basic financial modeling
• Solid business writing and presentation skills to sell ideas to the organization
• Strong Business Acumen with a solid understanding of marketing, market research and/or financial Service
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

About Us

What's in it for you:

First, we strive to make our team members feel genuinely rewarded. You'll have:

• Mental health coverage and resources
• Customizable health benefits, as well as topped‑up parental leave
• Performance‑based compensation, employee banking advantages and group RRSP matching
• Vacation time and flexible work arrangements to support your lifestyle

We are committed to providing a fair, equitable, and competitive rewards package that reflects the value an individual brings to our organization. The compensation mentioned in this job posting should serve as a guide. The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual's skills and experience, and may correlate with performance in the role.

We also provide and encourage opportunities for our employees to make a meaningful impact. After all, as a credit union we're powered by giving back—in big ways and through small gestures. That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long‑lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.

By joining our team, you'll be able to elevate your potential. Wherever your own purpose leads, we're here to support you with award‑winning in‑house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.

Take the next step in your career as part of our team. Apply for this opportunity

Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.

Diversity, Equity, Inclusion & Belonging

At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee‑led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.

We encourage people who are from equity‑deserving groups to apply for a career with us, including women or non‑binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.

If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it's preparing materials in an alternate format, booking an accessible meeting room or other arrangement.

Your individuality is welcome here.

About Us

We're a financial cooperative that does things differently. We provide time‑tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service. Our more than 250,000 members and approximately 1,250 employees operate from 45 branches throughout the province of BC, under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit for more information on First West Credit Union.

Please know we appreciate your interest in us but only candidates selected for an interview will be contacted.

Job Info

• Job Identification 3602
• Job Category FW Strategy
• Posting Date 02/11/2026, 05:54 PM
• Locations th Ave, Langley, BC, V2Y 4K5, CA 300, 499 Canada Avenue, Duncan, BC, V9L 1T7, CA 304 & Doyle Avenue, Kelowna, BC, V1Y 6V8, CA 3rd Floor, 184 Main Street, Penticton, BC, V2A 1H2, CA #209, Building J, 3531 Uptown Boulevard, Victoria, BC, V8Z 0B9, CA (Hybrid)
• Corporate Brands First West – Corporate roles

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