Consultant, Paid Search Ii - Toronto, Canada - CT Corporation

CT Corporation

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Help us boldly shape retail in Canada
Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922.

Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada's retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Our Marketing team plays a key role in our evolution.

Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years.

That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada and Give a Toast, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.

At Canadian Tire we work flexibility embracing 'Hybrid' whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes.

Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs.

Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

What You'll Do

The Analyst, Paid Search will be responsible for providing day-to-day technical and analytical support with key focus on campaign trafficking, reporting and analytics, and coordinating other paid search campaign-specific tasks as required.

Champion a customer focused culture to develop partnerships across internal and external stakeholders
Campaign set up, keyword research, ad trafficking, audience discovery, audience insights and automated report generation as required
Own the execution of search campaigns on various platforms including, but not limited to: Google Ads, Search Ads 360, Bings Ads and Apple Search Ads
Work within analytics & reporting platforms such as GA360, Quantum Metric, Google Data Studio, etc.
Perform regular analyses and make datadriven recommendations, following our 'test and learn' methodology
Responsible for budget forecasting, and for daily pacing
Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
Facilitate and maintain regular checkins with internal and external partners to guide and oversee performance and provide detailed and actionable insights
Monitor market performance, SEM audits and optimization recommendations
Create and maintain record of all campaignspecific documentation testing calendar, pacing document etc.

What You Bring

College or university degree in Marketing, Economics, Business, Finance or related discipline
24 years of paid search experience from either agency or client side
Expertise in executing campaigns in Google Ads, Google Ads Editor, Bing Ads, Apple Search Ads and SA360
Strong communication skills, and the ability to transform data to business insights
Experience in Google Merchant Centre
Proven ability to understand highlevel client goals and how they translate into paid media strategies
Experience with website analytics tools (e.g., Google Analytics & Quantum Metrics)
The ability to demonstrate experience operating across a complex matrixed organization

#LI-UH1:

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It's more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart these are some of the many reasons why Canadian Tire Corporation is one of _Canada's Best Managed Companies _. _
To learn more about this team and the Canadian Tire family of companies follow us on _LinkedIn _. _