Growth Marketing Manager - Toronto - PheedLoop Inc.

    PheedLoop Inc.
    PheedLoop Inc. Toronto

    1 week ago

    Description

    PheedLoop is dedicated to developing advanced software and hardware technologies for the events industry. From virtual event technology critical during these times and solutions to automate, simplify and monetize events, to new hardware products such as self-check-in systems and smart badges, we're always building awesome tech. Located in Toronto, PheedLoop is one of Canada's fastest-growing event technology companies.

    We're obsessed with listening to customer feedback, because we're able to build extremely creative solutions at light speed as soon as we hear good ideas. We love working hard, learning new things, building great products, and closing deals. If you're looking for an experience that will test your limits, accelerate your career, and allow you to dream big, we'd love to work with you and change an industry forever.

    We're on a very exciting growth trajectory right now with events going hybrid, and we're looking for someone who wants to take great ownership over marketing at PheedLoop. We're a highly collaborative, extremely hard working, and fun loving team. We're really looking for someone who will be a great cultural fit at PheedLoop, with ambitions to grow with us for the next few years.

    About the Role

    We're looking for a Growth Marketing Manager to own and scale our marketing efforts across paid, owned, and earned channels. In this role, you'll develop and execute high-leverage marketing strategies focused on driving qualified leads and accelerating pipeline growth. You'll work closely with your colleagues in marketing, sales, product, and customer success teams to build full-funnel campaigns, run experiments, and measure performance.

    You'll thrive in this role if you're a data-driven marketer who loves testing, optimizing, and building repeatable systems to scale growth. We're on an exciting trajectory, and we're looking for someone ready to take ownership and grow with us for the long haul.

    Responsibilities

    • Own the full customer acquisition funnel, from awareness to lead conversion
    • Plan and execute paid media campaigns (Google Ads, LinkedIn, etc.)
    • Optimize our website (Webflow) and landing pages for conversion and SEO
    • Run experiments to improve CAC, lead quality, and funnel velocity
    • Collaborate with content creators to publish blog posts, newsletters, and case studies
    • Manage marketing automation workflows (e.g. HubSpot, Zapier)
    • Report on key metrics, analyze performance, and make data-backed decisions
    • Work with our design team and tools (Canva, Adobe Suite) to build creative assets as needed

    Requirements

    • 1+ years of experience in a growth marketing or performance marketing role
    • Experience with Google Ads, Google Analytics, Keyword Planner, etc.
    • Knowledge of SEO and SEM strategies, and tools like SEMrush or Ubersuggest
    • Experience building and optimizing websites using Webflow or similar
    • Familiarity with marketing automation platforms (e.g. HubSpot, Zapier)
    • Strong writing skills with a portfolio of published content (blog posts, articles, etc.)

    Nice to Haves

    • Graphic design experience (Canva, Adobe Suite)
    • Passion for the events industry and understanding of current trends

    Who We're Looking For

    We are looking for people to join our team who are ambitious, hard workers, thrive in environments where they are required to solve problems, and love to have fun. We want to work with people who feel they have a lot more potential within themselves to unlock, because we want to be a part of their journey and help them reach their goals. Your work, just like everyone else's at PheedLoop, will make a massive difference - we can guarantee it. Know that you are likely to find your teammates at PheedLoop to be the hardest working group of people you'll ever meet. If you feel you have a strong work ethic and career ambitions, you will thrive. If you're just looking for a job, PheedLoop is almost certainly not going to be the right cultural fit.

    This is a full-time role in-person at our Toronto office located on the Yonge-University subway line.

    #J-18808-Ljbffr

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