Digital Marketing Strategist - Oakville, Canada - EVOLVE BUSINESS ADVISORY

EVOLVE BUSINESS ADVISORY

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We're looking for a Digital Marketing Strategist to join our growing team, so if you live and breathe digital marketing and have a gift for writing copy that converts, we want to talk to you On a day to day basis, you would be working closely with our marketing team, to develop, implement, track and optimize our digital marketing campaigns across all digital channels for our company and our partner companies.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution, and the ability to launch campaigns on time and on budget.

This is a great opportunity to work within a team that encourages your creative input with excellent potential for growth.

RESPONSIBILITIES:

Develop and execute click funnel strategies for lead generation
Develop and maintain a procedure for regular reporting
Measure and report performance of all digital marketing campaigns, and assess against KPIs
Identify insights and trends, and optimize spend and performance based on those insights
Create A/B and multivariate testing to continually improve campaign results
Work with copywriters and designers to optimize campaigns
Collaborate with internal teams to create landing pages that optimize user experience
Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

REQUIREMENTS:

5+ years proven working experience in a digital marketing role, agency preferred
Responsible for developing solutions and strategies to meet clients' brand objectives based on consumer insight and data
Adept at spotting trends and technologies that play roles in consumer's lives, as well as familiarity with audience identification, segmentation and targeting in digital marketing strategies
Experience with retargeting and remarketing campaigns in different mediums like LinkedIn, Google and Facebook
Strong copy writing skills with ability to create ad copy that converts
Proven experience in personally creating and implementing an allencompassing digital marketing strategy from online lead generation through to analytics
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Google Analytics and Google Adwords certified
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
Experience in setting up and optimizing Google AdWords campaigns
Experience working with ad serving tools
Working knowledge of HTML and CSS
Selfstarter with an ability to work independently or within a team as required