Marketing Associate - Toronto, Canada - Manulife

Manulife

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.

From our environmental initiatives to our community investments, we lead with values throughout our business.

To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.

Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement
Hybrid

R esponsible for helping support key projects and initiatives designed to address business opportunities and challenges. This role develops and executes marketing deliverables to support Manulife direct-to-consumer sales efforts.

L ead the development of content creation for the Blog. R econcile multiple rounds of review by various parties including SEO, marketing managers, compliance/legal, product and the business.
Populate dashboards to m onitor the effectiveness of marketing campaigns and initiatives on an ongoing basis as well as update data for monthly reports.
Own experimentation and test & learns to drive paid media efficiency. Partner with paid media team to draft hypothesis, objectives, measurement plans and debriefs after tests.
Track and manage marketing budgets.
Develop and maintain relationships across departments, including the business, product, agency partners, and legal/compliance.
Contribute to the continued development of the team's marketing plans and roadmap by embracing a strong teamplayer mentality, sharing key insights, identifying opportunities for alignment, and understanding the needs and trends of the insurance directtoconsumer business.
Manage a diverse workload and sometimes demanding and / or competing deadlines in a fastpaced environment.
Ensure that assigned work is delivered accurately and on time.
Other work as assigned.

How will you create impact?
Develops and executes marketing deliverables to support Manulife direct-to-consumer sales efforts.

What motivates you?

You obsess about customers, listen, engage and act for their benefit.
You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
You thrive in teams and enjoy getting things done together.
You take ownership and build solutions, focusing on what matters.
You do what is right, work with integrity and speak up.
You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for:

Postsecondary education specifically in Marketing or an equivalent field
25 years of work experience in Marketing successfully developing and implementing effective tactics and solutions to meet sales objectives
Experience in insurance or financial services is advantageous
Digital marketing experience and familiarity with paid media platforms (e.g., paid search, Meta, programmatic display, Google Performance Max, etc.)
Experience with web analytics tools (i.e., GA4, Adobe Analytics)
Experience working with external agencies and agile methodology is advantageous
Handson experience with online marketing campaigns, including management of targets and optimization methodologies would be advantageous
Have working knowledge of search engine optimization and experience researching and developing content
Strong organizational, planning and project management skills with a proven ability to autonomously manage and deliver concurrent projects on schedule within a fastpaced and everchanging environment
Strong problem solving, attention to detail, judgment, negotiating, influencing and collaboration skills
Highly motivated, detailoriented selfstarter who works well independently and is an energetic teamplayer with a strong focus on creative solutions
Research, information gathering and analytical skills
Excellent writing and editing skills for all communication vehicles
Proficiency in using the Microsoft office suite, Adobe Acrobat Pro

What can we offer you?

A competitive salary and benefits packages.
A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
A focus on growing your career path with us.
Flexible work policies and strong worklife balance.
Professional development and leadership opportunities.

Our commitment to you: