E-commerce & Analytics Manager Toronto, Canada - Rothmans, Benson & Hedges Inc

Rothmans, Benson & Hedges Inc

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

BE A PART OF A REVOLUTIONARY CHANGE
At Rothmans, Benson & Hedges Inc. ("RBH"), Philip Morris International's subsidiary in Canada, we've chosen to do something incredible.

We're transforming our business to deliver a smoke-free future and improve the lives of millions of people in the country.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions

The E-commerce & Analytics Manager is responsible for the overall implementation of strategies and execution of ecommerce on Owned Media as well as on Digital partnerships.

They run the day-to-day management of projects and ensure they are completed.

YOUR DAY TO DAY

Responsible for the strategy and execution of ecommerce on Owned Media as well as on Digital partnerships with clear/ and ambitious KPIs. Use relationship building to build partnerships and adapt to the new external and legal environment. Develop and manage threeyear plans and targets.
Build an ecommerce services portfolio on owned media for all relevant noncombusted alternatives. Discover and experiment with new permitted platforms, marketplaces, and delivery services. Responsible for managing partnership relationships for ecommerce volume.
Develop a deep understanding of the legal age consumer journey as well as brands to create the right content mix with a clear call to action. Open to constant experimentation, using FFWD methodology, to develop a smooth user experience and user interface that facilitates ecommerce. Work with an agency or internal brand/art dept to ensure the relevant content ideas are developed and ensure relevant messaging is provided on different steps across the platform's type/audience.
Work closely with internal stakeholders, especially legal and distribution to ensure smooth ecommerce delivery to legalaged consumers. Work on a project basis for new improvements/enhancements with finance, B2C, Product/ brand, and other channels Teams wherever it impacts ecommerce front and back end. Ensure ecomm content is legally approved and standard reports are ready on time. Ensure data privacy teams are always in the loop to ensure adequate data control measures are in place.
Lead the ecomm programs planning, seek internal approval, and then ensure smooth execution. Plan KPIs, analyze results, report on key metrics, and optimize future programs based on datadriven learnings.
Manage overall Digital analytics related to all channels and programs, starting from Paid, Website, Social, CRM channels, and loyalty programs. Be involved in the Net Satisfaction Score (NSS) program for Digital, including callbacks and huddles to align data and insights based on survey sources, reviewing feedback, and developing & implementing solutions.
Responsible for managing the allocation and optimization of program budgets for the entire digital department.
Develop the team by listening and then challenging respectively while understanding disagreement. Ensure the team is motivated and empowered to propose solutions striking a fine balance between compliance, innovation & speed.

YOU ARE THE RIGHT PERSON FOR THIS JOB IF

You have a College/University Degree related to E-Commerce/Computer
Sciences/Business Studies
5+ years as an ecommerce expert with full backend system and distribution/ financial implications understanding
Expertise in managing brand presence on external partners' websites
A datafocused mentality and familiarity with analytics platforms and with a track record of distilling actionable insights from data.

WHAT WE OFFER
We offer the opportunity to join an organization where you can grow in a wide range of business functions.

You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment, and explore.

Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders.

We offer our employees a competitive salary, and an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options.

The salary range for this role starts at $134,580 to $142,991 based on the level of experience.

You will also be a part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.

WHO WE ARE
We are Rothmans, Benson & Hedges Inc., Philip Morris International's subsidiary in Canada -an International Fortune 500 Company. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019 and 2022. We currently employ over 800 people t