Content Marketing Manager-Writing - Toronto, ON, Canada - Lillio (formerly HiMama)

Description

At Lillio (formerly HiMama), we are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children's successful development and learning: relationships, play, creativity, and loving, nurturing caregiving.

We are a social-purpose business and certified B Corporation with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff.

If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you.

Lillio is a Series B, private-equity backed business and we're proud to be part of the Bain Double Impact portfolio.

Lillio is recognized as an industry leader, most recently selected by Fortune in 2023 for their "Impact 20" list, which highlights organizations that have built their business models around world-changing ideas to solve social and environmental problems.

A strategic, passionate, and creative Content Marketing Manager who is looking to make a big impact by solidifying our position as 'the source' for all things early childhood education.

In this role, you will play a key role in our marketing / SEO strategy by leading the content marketing engine from ideation to execution.

We're looking for someone who can be our content subject matter expert, and work with our diverse team of internal and external thought leaders to create and execute our content strategy across Lillio's marketing channels.

Your key objective will be to support early childhood educators with amazing resources by creating a breadth of content including; blog posts, videos, emails, eBooks, surveys, webinars, and more.

A successful candidate will also be responsible for demonstrating how their content resonates with our audience by seeking out and building internal and external feedback loops, including tracking core KPIs relating to both our SEO objectives and inbound pipeline goals, connecting with other customer-facing departments, and having an 'ear to the ground' within the early childhood education community.

The Marketing Team

The Marketing team at Lillio is a dynamic, enthusiastic team, excited by all facets of marketing, from strategy to execution.

We love bringing big ideas to life in a way that is meaningful to customers and the ECE community more broadly.

Lead the strategy development for content marketing at Lillio and FunShine Express, including objective setting, metric development, and setting key priorities
Build a content strategy that lines up to our overarching SEO strategy with a focus on improving search rankings against our primary keywords
Own the content marketing calendar and develop a regular schedule across our multiple content channels
Be responsible for the content marketing inbound funnel and be responsible for ensuring our content strategy is helping us reach out monthly MQL targets
Create content that is engaging, compelling, and effective in engaging our readers
Own and manage the social media accounts for Lillio and be the brand voice for these channels with a focus on Facebook, and LinkedIn
Play a pivotal role in maintaining and building Lillio and FunShine Express' brand presence across our customer base in the childcare industry
Work on owning / building our external partnerships for Lillio with early education influencers to help drive / increase our visibility in the North American early education market
5+ years of experience in developing content strategies, preferably in a fast-growing, B2B SaaS environment
~ Strong understanding of SEO, content categorization, and structure, content development, distribution, and management
~ Strong analytical skills and data-driven thinking
~ Experience working with content marketing, webinar and SEO platforms; WordPress or Contentful
~ Prior experience producing thought-leadership content pieces including but not limited to blogs, eBooks, webinars, whitepapers and reports

Prior experience in early childhood education (ECE) OR familiarity with the early education field
Wordpress
Survey Monkey
Rev (used on occasion for customer interview transcriptions)
Salesforce

Flexible working arrangements; we are a remote-first company who gathers together (virtually) every quarter, and in-person at least once per year.

Health benefits package includes medical, dental and vision

• Ongoing teamwide and companywide virtual social activities and success celebrations

Commitment to Diversity
Diversity, Inclusion and Belonging are central to Lillio's core values.

Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences.

Our focus on inclusion and belonging is activated in the day-to-day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.

We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics.

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