Product Content Coordinator - Vancouver, Canada - Form Athletica

Description

At FORM, you'll be part of a close team that's redefining the sport of swimming. You'll be part of an amazing and diverse group of people who love to work and have fun together.


A Little Bit About Us

Founded in 2016 in Vancouver, Canada, FORM is the sports technology company behind the FORM Smart Swim Goggles and membership.

The membership unlocks guided workouts, an ever-growing workout library, pre-workout tutorials, and much more. Now, swimmers can see real-time workout instructions, performance metrics, and progress updates in their goggles while they swim.

Since launching in 2019, our goggles have been awarded the RedDot Product Design Award "Smart Device", iF Product Design Award, German Innovation Award, and an ISPO Brand New Award.

Press, pro-athletes, and influencers love what we're doing and are proud to use our goggles.

We have a great team of people who are fun to work with and serious about what they do; leveraging decades of combined expertise in consumer products, from sports eyewear design to activity-tracking algorithms.

Position Overview

Reporting to the Product Manager, the Product Content Coordinator will be a critical part of the product team at FORM and its overall content strategy.

As FORM continues to grow and offer more content through our membership service, the need for more ongoing quality content grows with it.

The Product Content Coordinator will be responsible for ensuring that we create content that is engaging to our current users and helps attract new ones.

You will work closely with the Product Manager, the Coaching Team and Digital Product Designers to ensure that the content strategy and roadmap is executed effectively and on time, while looking for ways to improve the process.

You will be closely connected with our team of analysts to determine what opportunities we have with our current content and where we can improve.

Primary Responsibilities
Content Production

• Create a schedule for swim workouts, workout collections and training plans to be reviewed, edited, and tested
• Write all workout and plans descriptions in a manner that entices users to swim it, and is also clear and accurate
• Work with Coaching Team and the Product Manager to determine what content is needed to support the product road map, as well as any further swimming educational content needed to help our swimming community
• Create scripts for video content to support the Coaching Team and the Product Manager in bringing features to life
• Create blog briefs to help our swimmers in specific areas that involve skill development, product education, as well as topics to support their overall swimming experience

Coordination

• Coordinate with the Product Manager to create a workback schedule for content in conjunction with the product roadmap
• Work with the Coaching Team providing timely updates on project status, any risks, and milestones in the creation of content by the Coaching team
• Work with the Marketing team to leverage social channels, blogs and overall communication with members to promote FORM content

Content Insight

• Analyze swimming workout feedback and statistics on a weekly basis to determine what opportunities, gaps, and changes are necessary for our workout content.
• Work with the Coaching Team and Product Manager to learn from leading sports tech fitness platforms to determine best practices in product content, community and engagement
• Conduct research and user interviews to uncover opportunities from current FORM users swimmers and prospective users to determine if our content is valued and received well, or if there is an opportunity to change or add different content based on gaps in our content

Required Skills and Qualifications

• Experience in writing content for different types of digital channels
• Experience with video production/scripting
• Highly organized and experienced in writing internal documents to define processes
• Creative and critical thinker with the ability to suggest new initiatives

Nice To Have Skills

• An interest in endurance sports and/or swimming
• Familiar with current trends in sports technology
• Experience in reading/interpreting data from dashboards and reports related to user behavior
• An understanding of the digital product development process is an asset

We're daring, we're focused, we're human.
FORM is committed to cultivating and preserving a culture of diversity and inclusion.

We recognize that we are better able to achieve our goals and live our core values of being daring, focused and human, when we have a diverse team of employees.

We are an equal opportunity employer and do not discriminate against any employee or applicant for employment.

We welcome the unique contributions that you can bring in terms of your education, opinions, race, colour, place of origin, religion, family status, marital status, physical or mental disability, sex, age, sexual orientation, or political beliefs.