Marketing Associate - Toronto, Canada - HomeEquity Bank

HomeEquity Bank

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio.

As the only bank solely dedicated to serving homeowners 55 and up, we're passionate about helping Canadian homeowners live retirement on their terms.

We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

Our Values, Our Passion
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

We Are Customer-Focused, Passionate Advocates.

We Have the Courage to Act and Do the Right Thing.

We Are One Team, with One Vision.

We Think Long-Term, We Are Ever-Evolving.

We Strive to Be Exceptional and Inspire Greatness.

***: The Marketing Associate will assist in the development, management and execution of advertising, communications, and key Bank partnerships. The HomeEquity Bank marketing team is an award-winning team, passionate about serving and empowering the aging population in Canada. This role includes an opportunity for a motivated individual to learn and develop in the areas of Brand Management and DRTV creative development, media planning and execution. It also includes radio, print and digital platforms to increase awareness and help grow originations for the Bank.

Reporting to the Manager, Brand and Advertising, the Marketing Associatewill work with various departments, channels and agencies and will provide administrative support and campaign analytics.

MAJOR ELEMENTS OF THE ROLE:

Marketing Strategy & Program Management

Works with Manager, Brand and Advertising to conceptualize, develop, and implement advertising and marketing campaigns through existing channels and by identifying new ones
Helps manage existing partnerships and assists in the development of new strategies to support growth, including management of marketing campaigns, and other educational programs, that help build awareness to its members
Ensures that the tone and Brand integrity of the Bank is reflected in all communications
Assesses and analyzes advertising campaigns and coordinates efforts across online and offline channels to optimize investments
Supports in the development of creative ideas and creative writing (ads, scripts, stories, etc.)
Participates in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results
Collaborates and partners with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
Management of rebate, referafriend, and complaintshandling processes and programs, including the identification of opportunities for improvement, and deliver an optimal customer experience
Coordinates and manages consumer collateral inventory, including reordering, stock maintenance and literature revisions

Reporting, Analysis & Budget Support

Ensures frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or coursecorrect programs
Tracks key business metrics and contribute to forecasting and reporting on consumer marketing initiatives and results
Works with the Manager, Brand and Advertising to oversee the management of Advertising budgets, including forecasting to align projects with annual budget and spend
Assists with processing of invoices and vendor follow up as required

SKILLS AND EXPERIENCE REQUIRED:

Bachelor's degree, MBA or a graduate degree an asset but not required
Ability to write/edit/proofread copy is a definite advantage
Strong analytical skills, ability to interpret large sets of data and draw insights, strong financial acumen
Demonstrated oral and written communication skills and presentation to internal and external contacts, up to senior management levels
Selfdriven character including innate curiosity, desire to learn, achievement orientation, and strong desire to continuously improve the status quo
Ability to collaborate with multiple stakeholders internally and externally
Passionate about serving and empowering the aging population and focused on ensuring a customer centric approach

Working Conditions Unique to Job:

Standard office environment

WHY WORK AT HOMEEQUITY BANK?

Great Environment

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility - an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture - With People at the Centre
We believe our people make all the difference, and our tireless commitment to inclusivity, professional develo