Communications Specialist - Victoria, Canada - Greater Victoria Harbour Authority
4 weeks ago
Description
We're looking for an enthusiastic team member who values relationship-building and demonstrates a broad knowledge of communication practices.You're as adept and motivated to write a press release as you are a communications plan, project brief, social media strategy or website copy.
Navigating WordPress and modifying pages is just another day at the office, and leading a communications audit is right up your alley.
The Communications Specialist supports the Manager, Communications & Engagement, with safeguarding and advancing Greater Victoria Harbour Authority's (GVHA) reputation in the media, on GVHA digital channels and branded collateral, with member agencies, commercial vendors and communities within Greater Victoria.
A degree in communications, journalism, or a degree/diploma in public relations is preferred. Demonstrated work experience in communications will be considered.
Relationship Building
Internal
- Manager, Communications & Engagement
- Events Specialist
- Other GVHA Corporate, Operations, and Maintenance staff
External
- Business Associations (e.g., Chamber of Commerce, Downtown Victoria Business Association)
- City of Victoria, local governments
- Contractors, consultants, commercial customers, float home and liveaboard customers
- Destination marketing organizations (e.g., Cruise BC, Destination Greater Victoria, Attractions Victoria)
- Media
- Member Agencies
- Stakeholders
- Industry partners, business community groups
- Western Stevedoring
Specific Accountabilities
Communications
- Monitors media and tracks media hits and assists the manager with identifying issues or areas of opportunity.
- Supports the Manager, Communications and Engagement in preparing and disseminating press releases, media pitches, opeds, and other communications materials, including but not limited to brochures, briefs, presentations and others.
- Develops, maintains and implements a social media content calendar and produces biweekly analytics reports.
- Maintains social media (i.e. Facebook, Twitter, Instagram) and other digital activities.
- Plans and produces internal communications updates, including an internal newsletter.
- Maintains web properties, updates and implements approved changes on GVHA's website (WordPress).
- Assists departments with vendor messaging via Mail Chimp.
- Provides assistance to internal departments in the development and execution of marketing and communications materials and strategies.
- Assists with planning and writing a monthly enewsletter, Harbour Currents.
Marketing & Branding
- Implements all marketing/branding/advertising strategies and activities for all lines of business and facilities (i.e., facility promotion marketing).
- Creates artwork in Adobe Illustrator or with the assistance of a graphic designer.
- Coordinates marketing aspects for all tradeshows GVHA participates in including Sea Trade in collaboration with the Director, Cruise Development.
- Assists with the implementation of GVHA's signage and wayfinding program.
- Participates in the development and implementation of business development marketing.
- Assists with developing and executing marketing programs/budgets to support the commercial performance of GVHA's facilities across all business lines.
- Coordinates with external marketing consultants, graphic designers and web developers/designers as required.
- Develops and maintains facility maps for public and stakeholder use.
- Participates and supports all marketing elements related to GVHA's public relations campaigns.
- Provides assistance to internal departments in the development and execution of marketing materials.
Events
- Organizes the planning and logistics for media events.
- Develop media event briefs and assist with event execution as required.
- Supports the Events Specialist with promoting events and activation on GVHA properties.
- Contributes to the development and execution of event engagement and site activation strategies.
Tools/Equipment
- Operates standard office equipment, video conferencing, and audiovisual equipment.
- Operates a personal computer for word processing, spreadsheets, electronic mail, calendar, internet, etc.
- Computer software includes Microsoft Office suite, Adobe Creative Suite, WordPress, and other software.
- Data management systems (i.e., SharePoint site).
- Familiar with using a digital camera.
Working Conditions
- Office environment.
- Regular, fulltime position, Monday to Friday.
- Occasional evenings and/or weekends due to operational requirements and/or to participate in corporate and GVHA sponsored/supported events (more frequent in summer months).
- Occasional travel to attend conferences, meetings or special events.
Experience and Education
- A degree in communications, journalism or a degree/diplo
More jobs from Greater Victoria Harbour Authority
-
Communications Specialist
Victoria, Canada - 1 week ago
-
Maintenance Manager
Victoria, Canada - 3 weeks ago
-
Maintenance Crew
Victoria, Canada - 6 days ago
-
Maintenance Manager
Victoria, Canada - 3 weeks ago
-
Accounts Payable Administrator
Victoria, Canada - 3 weeks ago
-
Communications Specialist
Victoria, Canada - 2 weeks ago