Content Manager - Waterloo, Canada - Titanium Agency Inc

Description

ABOUT TITANIUM

AGENCY:

At Titanium, we're a small, but mighty team of talented individuals who love to solve challenges through teamwork and collaboration.

We are the best of the best in our industry Collectively, we keep the bureaucracy to a minimum and believe in putting the right people in roles where they'll thrive.

That's why we're big on autonomy, ongoing learning, asking the tough questions, and taking calculated risks.

Our business has grown significantly over the last three years and we have formed strategic partnerships with some of the largest global players in the digital advertising market.

We moved into our new office space in 2021, which has quadrupled our office footprint.

We are located in the heart of Uptown Waterloo near Waterloo Public Square.

The community is buzzing with energy and action thanks to the people who live here and the over 400 businesses—including bars, restaurants, cafes, art and cultural events, concerts, farmer's markets, and colourful festivals—that call Waterloo home.

As a team we take full advantage of our location and get out socially as a team every week


ROLE:

We are looking for a Content Manager to join our team You will be responsible for creating, improving and maintaining content to achieve our business goals.

Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

RESPONSIBILITIES:

• Develop content strategy aligned with shortterm and longterm marketing targets
• Collaborate with development and campaign marketing teams to plan and develop site content, style and layout
• Create and publish engaging content
• Edit, proofread and improve writers' posts
• Liaise with content writers (internal and external) to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure content team is on board
• Ensure compliance with law (e.g. copyright and data protection)
• Stay uptodate with developments and generate new ideas to draw audience's attention
• Ability to problem solve/troubleshoot with remote teams in development, editorial and design
• Hire and mentor coop students: Recruit and select coop students, providing guidance and mentorship throughout their placement within the content team.

QUALIFICATIONS & REQUIREMENTS:

• Proven work experience as a Content Coordinator/Manager (min. 2 years experience)
• Bachelor degree or diploma in Journalism, Marketing or relevant field
• Hands on experience with MS Office and WordPress
• Experience with ChatGPT is considered an asset
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media and relevant tools
• Excellent writing skills in English
• Attention to detail
• Good organizational and timemanagement skills

Salary:
From $60,000.00 per year


Benefits:

• Casual dress
• Dental care
• Extended health care
• Flexible schedule
• Onsite parking
• Vision care
• Work from home

Schedule:

• Monday to Friday

Work Location:
Hybrid remote in Waterloo, ON