Marketing Coordinator/ Coordonnateur Marketing - Quebec City, Canada - Acceo Solutions

Acceo Solutions
Acceo Solutions
Verified Company
Quebec City, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description
français à suivre_

  • Reports to Marketing Director_
  • Please note that while this job is mostly remote, only those living in the Montreal area will be considered in the selection process._


In business, since 1992, gtechna provides enterprise real-time off-street parking and curbside enforcement and permit software to assist governments, private operators, transportation agencies and universities with smart parking technology to serve its communities best-in-class solutions.

gtechna has a growing base of more than 120 customers in the U.S., Canada and Australia. We are a business unit within Harris Computer Systems

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,

and, as an organization leading the way, we are continually on a path of organic growth.

This is your chance to join a dynamic team of some of the most talented, experienced, and passionate people who develop innovative products that reach thousands of users.


Responsibilities:


  • Organize logistics and develop integrated marketing campaigns to support both online and inperson marketing activations including but not limited to webinars, user group meetings and conferences
  • Own and manage social media program including tactical and daytoday: content ideation, management of social media calendar publishing, social listening and monitoring, analytics and reporting.
  • Develop lead nurturing campaigns and tactical workflows and audience segmentation on a regular basis using our marketing CRM
  • Manage the brand's owned digital media properties as well as presence on offsite destinations with media partners
  • Content development liaise with agencies to manage content marketing initiatives including video, graphic, website development and copywriting deliverables.
  • Assist sales team with outbound regional demand generation programs
  • Assist sales and marketing with market research initiatives including whitespace analysis and competitor research.

Qualifications:


  • Bachelor's degree or equivalent experience years experience in marketing/brand management
  • Excellent written and verbal communication skills
  • Excellent command of English: spoken written; advanced spoken French
  • Ability to manage multiple priorities
  • Strong copywriter/editor with excellent attention to detail
  • Experience with marketing CRMs such as Hubspot
  • Experience working with webinar platforms
  • Experience with CRMs such as Microsoft Dynamics/Salesforce
  • Adept at working with analytics tools for performancetracking reporting
  • Moderate knowledge of Search Engine Marketing
  • Intermediate experience managing social media programs
  • Intermediate experience managing events
  • Moderate layout and design skills (Photoshop, Illustrator, InDesign)
  • Experience with project management tools such as Asana, Trello, etc.
  • Experience with market research engines such as ZoomInfo, GovSpend, etc.
  • Moderate knowledge of Excel, Powerpoint
Who you are

Decision-maker


You are a person who uses your critical thinking skills and experience to determine the best solution for a problem or situation.


  • Expectations at the level of coordinator_
Decision-making can be classified into three categories based on the level and context in which they occur.


  • Strategic decisions set the course of the organization.
  • Tactical decisions are decisions about how things will get done.
  • Operational decisions are decisions that employees make each day to run the organization.
Most of your time will be spent at levels 2 and 3. You will be expected to be 100% comfortable in a level 3 operational decision role.

You will be expected to be effective in a level 2 tactical role within the context of your responsibilities managing webinars, user group meetings, social media trade shows and their associated campaigns.

Initiator- You do not wait for someone to tell you what to do- You think on your feet and take appropriate action- You are proactive rather than reactive- You like ideation and helping your team organize and innovate

Leader

You are an individual who sees yourself as:

  • entrepreneurial in nature
  • proud about your ability to handle disruption autonomously;
  • creative in problem-solving and can creatively utilize resources to achieve a goal;
  • Adept in identifying opportunities for negotiation to achieve favourable outcomes


Team player- respectful to others- willing to learn- always ready to give a hand.- reach out and interact outside of your department- shares their expertise....

- contribute ideas

Accountable- You are confident and courageous and ready to assume responsibility for your decisions. We learn through experience.

Without 'taking the leap' we cannot grow- You set goals and timelines and are proactive with your tasks; you set clear exceptions for yourself.- You acknowledge your mistakes, but you're also focused on strengthening your skills so they don't happen again.

Curious- You are curious. Curiosity requires passion and enthusiasm about what you are doing. That's something that cannot be faked.- You get excited about
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