Brand Identity Development for Events Management Company
2 days ago
Job description
We are seeking a creative professional to build a compelling brand identity for our events management company.This project will involve creating a unique logo, color palette, typography, and other visual elements that resonate with our target audience.
The ideal candidate should have experience in branding and design, and a strong understanding of the events industry. Your input will play a crucial role in establishing our company's market presence and identity.I have existing website and social media and I am open to a full brand identity rebranding.
The visual identity must clearly and immediately communicate:
- It is an events company
- It has a fun, modern and professional culture
- It is premium
It should not look like:
- Generic Events company
- A Saas/ tech type start up
Scope of Work:
- Redesigning/ refining existing logo
- Develop typography system (hierarchy and usage rules)
- Develop colour system (primary, secondary, neutrals, usage guidance)
- Define graphic language and layout system
- Demonstrate identity through 3–4 reusable social layout systems
- Demonstrate 1–2 ad layout examples
- Deliver concise visual guidelines document (10–20 pages)
- 1 Slide deck template
- Able to present 2–3 visual direction moodboards before system development
Important Notes:
- Brand should be easily be identified regardless of color.
- Avoid cliché imagery
- Visual system should differentiate from typical Singapore events company.
Ideal Candidate:
- Strong typography sensibility
- Experience building cohesive visual systems
- Portfolio showing events, kids, or premium brands
- Comfortable working within existing brand constraints
Please include:
- Portfolio
- Your process
- Timeline
- Budget estimate
Mandatory skills:
Graphic Design, Web Design, Social Media Management, Logo Design, Brand Guidelines, Corporate Brand Identity, Brand Positioning
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