- Develop and lead brand marketing strategy in Canada, ensuring alignment with global brand strategy, functional plans, and budget.
- Lead the local country brand planning process, including competitive landscape analysis, identifying key promotional opportunities, and crafting customer‑focused, differentiated messaging for target audiences.
- Partner with local cross‑functional teams to create and align on brand strategy and activities.
- Analyze drivers and barriers to brand performance (e.g., share of voice, market dynamics, competitive actions) and develop actions to address opportunities or risks.
- Own the development and execution of external stakeholder engagement plans (e.g., national congresses, HCP meetings) in coordination with cross‑functional teams.
- Adapt global promotional materials to meet local rules and regulations, and when necessary, create local promotional materials in line with brand plans for sales force use.
- Collaborate with the Sales Director to develop and execute the field Plan of Action, national/regional sales meeting execution, and field communications.
- Manage the local country promotional budget and ensure spend aligns with the approved budget.
- Maintain the highest ethical and compliance standards personally and across the marketing team.
- Report any potential safety information, including special situations, adverse events, and product quality complaints, for Regeneron‑marketed products in accordance with company procedures and Canadian laws.
- Passion for creating and implementing marketing strategies that drive brand success and customer engagement.
- Expertise in cross‑functional collaboration and building partnerships to execute seamless brand plans.
- Strong analytical skills to assess market dynamics and competitive actions and develop proactive solutions.
- Commitment to maintaining high ethical and compliance standards in all marketing activities.
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Associate Director Marketing, Oncology - Mississauga - Regeneron
Description
Join to apply for the Associate Director Marketing, Oncology role at Regeneron
At Regeneron, we believe that when the right idea finds the right team, powerful change is possible. As we work across our growing network to invent, develop, and commercialize life‑transforming medicines for people with serious diseases, we're establishing new ways to think about science, manufacturing, and commercialization.
Associate Director – Oncology (Toronto)
As an Associate Director of Marketing, Oncology, you will play a pivotal role in driving our commercial goals and encouraging a high‑performance culture while working closely with cross‑functional and cross‑regional stakeholders to ensure seamless execution of the local country brand plan.
Typical Day
What We're Looking For
Qualifications
• Bachelor's degree (science background preferred)
• 10+ years of biotech/pharma brand marketing experience, with at least 5+ years in a leadership role.
• Strong communication, planning, prioritization, and presentation skills.
• Expertise in managing agencies & suppliers and deep knowledge of Canadian healthcare compliance codes and regulatory requirements related to promotional activities.
Compensation & Benefits
Benefits vary by location and may include health and wellness programs (medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match (U.S.), family support benefits, equity awards, bonuses, paid time off and paid leaves, and other company‑specific programs.
Equal Opportunity Employment
Regeneron is an equal‑opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
Location
Toronto, Ontario, Canada
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