Associate PR Manager - London, Canada - Digital Extremes

Digital Extremes

Verified Company

London, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT THIS POSITION

Digital Extremes is seeking an Associate Public Relations Manager (PR Manager) to join its marketing team to support the online sci-fi action game Warframe.

The Associate PR Manager will also assist in developing and executing pre-launch and GTM public relations campaigns aligned to broader global marketing objectives and goals for its recently announced fantasy MMO Soulframe and a new externally developed game (Project Skylight) from the creative minds at Airship Syndicate.

The Associate PR Manager at DE is a tenacious communications professional with a strong base knowledge of Warframe and Digital Extremes' history in the gaming industry.

In tandem with Product Marketing, Community, and Editorial, the Associate PR Manager will work alongside the Sr.

PR Manager and key leads to develop meaningful product PR campaigns tied to tentpole updates/expansions, major company initiatives/happenings, relevant industry events and awards shows, major community activations, and other company-related initiatives and announcements.

The Associate PR Manager will be a supporting marketing role for Digital Extremes' portfolio of games, including Warframe, Soulframe, and Project Skylight (in-development at Airship Syndicate) and will help lead the company's PR activities for all products globally from long-lead plan development phases, to execution and post-mortem debriefing.

The Associate PR Manager will work closely with multiple teams, including an external projects marketing team, contracted PR/marketing agencies, supervisors, and more to ensure PR campaigns are well aligned to company marketing and business objectives.

RESPONSIBILITIES

Work with the Senior PR Manager and Product Marketing Teams to develop, manage, and execute public relations campaign strategies to support ongoing liveoperations for Warframe, as well as supporting prelaunch, launch and livegame operations for the upcoming online game Project Skylight.
Develop prelaunch, launch, and postlaunch campaign plans and execute under alignment of broader marketing campaign related to key product updates, launches, company events/initiatives, ingame events, partner promotions, community activities and more
Collaborate with internal and external departments to develop brand accurate messaging and creative PR campaign planning
Develop written PR content, including press releases, media alerts, pitch drafts, blog posts, opinion pieces, interview Q&A's and manage alignment of communications across integral departments, including social, editorial, community, and product development
Assist in managing deliverables and deadlines for long lead and short lead press opportunities, including assets, interviews, gameplay needs, and more
Identify and secure new press opportunities and coverage verticals for Digital Extremes' products and grow DE's exposure on press social channels, including Facebook, Twitter, and Instagram
Track press feedback across marketing beats and manage coverage tracking for all titles with external PR agencies, analyze results and feedback
Manage distribution of press materials and assets to journalists with external PR agencies during key campaign beats
Report on meaningful metrics and data from PR campaigns to showcase themes including press sentiment, engagement, popular stories, and more
Help organize and plan press events and activities at gaming and company events, including virtual press preview events, inperson press activations, industry events (TennoCon, PAX, E3, etc.)
Analyze and stay updated/informed on competitive events, companies, news and programs and be dialed into industry news

REQUIREMENTS:

Subject Matter Expert and Trend Spotter
Creative and Collaborative Support for Senior PR Manager
Passion for Warframe, Gamer Culture and Online Gaming
Strong Industry Foundational Knowledge
Ability to Work with Little Info
Resourceful
Bachelor's Degree in Communications, E-Media, Journalism, English, Marketing or Related Field
45 Years of Experience in Public Relations within the Gaming and Entertainment Industries
In-House and Agency experience preferred
Experience with live service and mobile games preferred

Writing Samples

Press Release/Alert, Blog/News Post, etc.
Detailoriented, qualityfocused and driven to consistently meet tight deadlines
Ability to individually contribute and to embrace accountability and challenge in a dynamic, fastpaced environment
Individual responsibility for championing outcomes for projects with shared ownership across groups
Deep understanding of promotional and marketing communications strategies within the video games ecosphere
Ability to leverage analytics, insights and reporting to make more informed decisions on PR campaign strategies
Strong organizational and project management skills with great communication and collaboration
Clever, creative personality with a passion for gamer culture
Profic