Comm o 24r - Vancouver, Canada - BC Public Service

BC Public Service

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Posting Title- COMM O 24R - Marketing Specialist- Position Classification- Communications Officer R24- Union- GEU- Location- Vancouver, BC V6B 0N8 CA (Primary)- Salary Range- $69, $78,814.47 annually- Close Date- 3/6/2023- Job Type- Regular Full Time- Temporary End Date- Ministry/Organization- BC Public Service -> Destination BC Corp.

- Ministry Branch / Division- Tourism, Arts, Culture and Sports- Job Summary
Position: Marketing Specialist

Salary:
$69, $78,814.47

Classification:
CO24

Status:
Full Time

Location:
Vancouver

Closing Date:
March 6, 2023

Position #:

Competition #:

DBC

This position is only open to Destination BC employees only.

If you are interested and you meet the selection criteria, please respond to _
_this link__ with your cover letter and CV _
_prior to 4 PM on March 6, 2023._

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies.

We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC's experiences with the world.

We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development.

Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community during COVID-19 and beyond.

PURPOSE OF POSITION

With the launch of Destination British Columbia's corporate and marketing strategies, the Global Marketing division is re-aligning its business to enhance the province's marketing capacity and effectiveness.

As part of this transition, Destination BC is focusing on brand marketing and the delivery of relevant content to key markets via digital channels.

Reporting to the Manager, Marketing, the Marketing Specialist must understand creative strategy and must have experience to execute effectively in core digital channels.

The Marketing Specialist will be responsible for the project management and implementation of Destination BC's marketing programs, ensuring strategic, on-brand, execution of programs, on time and on budget.

The Marketing Specialist will work in a fast-paced environment with tight deadlines and budgets. This position requires ongoing knowledge of emerging tourism, marketing and digital trends, (e.g. digital marketing, mobile consumer behaviour, social media, content marketing, landing page development, evolving media and technologies, etc.) in order to effectively manage projects and provide expertise.

The Marketing Specialist establishes and maintains strong, professional working relationships across Destination BC and with contractors, digital marketing and technology agencies, agency partners, and tourism industry business partners.

This role will manage multiple projects in collaboration with a variety of business partners and interacts with the Ministry of Tourism, Arts, Culture and Sports, tourism organizations and agencies, Destination Canada, and related public and private sector agencies.

SPECIFIC ACCOUNTABILITIES

Manages the creation, production, delivery and evaluation of consumer marketing programs involving the translation of business objectives into creative strategies and tactics;
Project manages integrated multichannel campaigns with digital and traditional tactics in multiple markets simultaneously;
Understands and works closely with the Brand & Content team and Market Development Team to optimize content and channels based on performance reporting and inmarket intelligence;
Marketing program liaison for internal teams as well as key production liaison with agency partners on the development and execution of creative assets;
Implements Destination BC brand strategies, policies and standards, as well as ensures trademark and copyright regulations are effectively and consistently adhered to in all marketing programs;
Provides tactical marketing expertise to Destination BC colleagues and stakeholder, contractors, suppliers and industry partners including active and effective participation on various projectbased, crossfunctional business teams (e.g. providing guidance/input into project briefs, communications plans, creative strategies/optimizations and media strategies/optimizations);
Utilizes and makes recommendations for the