Jim Murray

1 year ago ·

Post by Jim


This is the first in a new series of memes on marketing and communications, in which I collapse more than 40 years of experience in the school of hard knocks advertising world for the benefit of those of you running your own businesses or in charge of communications for those who are. I sincerely hope you find them informative and beneficial. I'm not sure how many of these will be in the series, but I have written more than 200 full blog posts on this subject, so I assume there will be a few more at a rate of about 2 per week.

6 Been-There-Done-That Tips
To Improve The Quality Of Your Content.

One of the hardest things for anyone to do in this era of web-based
marketing and social media is to understand that everything you
write is not only being read by a bunch of people, but being judged
by them too.

For those of you who work on your own, this is especially
difficult since there is seldom anyone around to proofread what you
write. And even though | have been a writer all of my adult life, | can
tell you that proofreading your own stuff is the hardest thing of all
to do.

When you post something that has poor sentence structure,
typos, spelling and grammatical errors or which doesn't really make
your point in an assertive or informative way, people on the other
end of your post or comment will tend to subconsciously write
you off as someone who doesn't take themselves or their potential
audience all that seriously.

Now it’s true that nobody is perfect and no matter how careful
you try to be, you won't always nail everything down tight. But at
the very least, you can't kick your own butt for not trying to make
your post the best it can be.

6 Tips To Help Bulletproof Your Posts & Comments

|. Never write on your smart phone. You're just asking for
trouble by writing stuff that only involves your thumbs.

2. Always draft your post or longer comment in a word
processing program before publishing it. Those programs will
show you a lot of mistakes as you make them.

3. Always spell and grammar check your posts or comments.
Not only will you end up with cleaner material, you might just learn
something in the process.

4. Have your word processing program read the post or com-
ment and follow it carefully.

5. Read your comment or post two or three times aloud, as if
you are presenting it to someone. You will invariably see some
things you want to change. (I read this post 4 times and changed
something each time.)

6. Walk away from your post for a while. Go get a coffee. Check
out the news. Get your mind off it. Then go back and read it one last

Now | know that doing all this stuff is a bit of a pain and can really
take some of the spontaneity out of the process. But what it will
also do is make sure the people who are reading your stuff will have
no trivial reason to dismiss you.

Just remember that your content, all of it, is just as much a part
of your marketing and branding as anything else you do to promote
your business. Doing the simple things | have outlined above will
help make sure you're being judged for the quality of your content
and not the accuracy of your proofing.


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