Jim Murray

1 year ago ·

Post by Jim
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MARCOMM POST #1

MARCOMM POST #1

This is the first in a new series of memes on marketing and communications, in which I collapse more than 40 years of experience in the school of hard knocks advertising world for the benefit of those of you running your own businesses or in charge of communications for those who are. I sincerely hope you find them informative and beneficial. I'm not sure how many of these will be in the series, but I have written more than 200 full blog posts on this subject, so I assume there will be a few more at a rate of about 2 per week.

6 Been-There-Done-That Tips To Improve The Quality Of Your Content. One of the hardest things for anyone to do in this era of web-based marketing and social media is to understand that everything you write is not only being read by a bunch of people, but being judged by them too. For those of you who work on your own, this is especially difficult since there is seldom anyone around to proofread what you write. And even though | have been a writer all of my adult life, | can tell you that proofreading your own stuff is the hardest thing of all to do. When you post something that has poor sentence structure, typos, spelling and grammatical errors or which doesn't really make your point in an assertive or informative way, people on the other end of your post or comment will tend to subconsciously write you off as someone who doesn't take themselves or their potential audience all that seriously. Now it’s true that nobody is perfect and no matter how careful you try to be, you won't always nail everything down tight. But at the very least, you can't kick your own butt for not trying to make your post the best it can be. 6 Tips To Help Bulletproof Your Posts & Comments |. Never write on your smart phone. You're just asking for trouble by writing stuff that only involves your thumbs. 2. Always draft your post or longer comment in a word processing program before publishing it. Those programs will show you a lot of mistakes as you make them. 3. Always spell and grammar check your posts or comments. Not only will you end up with cleaner material, you might just learn something in the process. 4. Have your word processing program read the post or com- ment and follow it carefully. 5. Read your comment or post two or three times aloud, as if you are presenting it to someone. You will invariably see some things you want to change. (I read this post 4 times and changed something each time.) 6. Walk away from your post for a while. Go get a coffee. Check out the news. Get your mind off it. Then go back and read it one last time. Now | know that doing all this stuff is a bit of a pain and can really take some of the spontaneity out of the process. But what it will also do is make sure the people who are reading your stuff will have no trivial reason to dismiss you. Just remember that your content, all of it, is just as much a part of your marketing and branding as anything else you do to promote your business. Doing the simple things | have outlined above will help make sure you're being judged for the quality of your content and not the accuracy of your proofing. .
#MARCOMM POST #Posts #Tips #Content #Quality
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