MARCOMM POST #1
This is the first in a new series of memes on marketing and communications, in which I collapse more than 40 years of experience in the school of hard knocks advertising world for the benefit of those of you running your own businesses or in charge of communications for those who are. I sincerely hope you find them informative and beneficial. I'm not sure how many of these will be in the series, but I have written more than 200 full blog posts on this subject, so I assume there will be a few more at a rate of about 2 per week.
More posts from Jim Murray
View postsA Sure Sign Of Spring
Jim Murray · Went outside this morning to do my walking and noticed that this was on my mailbox. These birds must have worked all night on this. Hope they got paid overtime. We think they're Robins. I carefully moved the nest to another location.
Articles from Jim Murray
View blogThere is a war going on in the world that is much more insidious than any war waged with conventiona ...
(I wrote this post after the 2016 election and updated it after the 2020 election. Sad to say these ...
Whenever I write anything about America I have to take into account that it is actually two countrie ...
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What if David and Goliath Opened a Jamba Juice™ Instead?
Last night, I had a dream. It wasn’t earth-shattering like Martin Luther King’s. I dreamt that David and Goliath got together to open a Jamba Juice. I don’t know why they opened a Jamba Juice, specifically. I’ve never been to a Jamba Juice. · Maybe I just like saying, “Jamba Juic ...
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How to Get the Kaboom From Your Content
Marvin the Martian had his Illudium PU-36 Explosive Space Modulator. You have your blogs, case studies, white papers, brochures, web properties, et al. · Bugs Bunny foiled Marvin’s plan to discombobulate Earth. You have your own cast of villains who foil your content marketing pl ...
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How to Not be Afraid of Ghosts
I just read the stupidest post ever. No, not here on beBee. It was on a Big Name content marketing site. It was about ghosts. Not the undead type of ghosts, but the writer type of ghosts. It was about my kind of Ghost. It pissed me off. · It pissed me off enough to write this. · ...
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How to Create Content, the DIY Way: The Complete Series
Not everyone can afford to hire a professional writer. Not everyone needs to. I recognize that. I also recognize that there is a surplus of content that is ineffective. I read too many posts that sound like term papers. I read many that sound like random musings. · I put this se ...
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Content Marketing: Turn Readers Into Customers With John White
Today I'm really excited to be interviewing John White. · John is a marketing executive specializing in both organizational and personal branding utilizing social media to develop a compelling online presence, enhancing reputations and driving ever higher levels of social engagem ...
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3 Communcation Insights I Developed Today While Riding My Bike.
This is the second in a series of posts I have created for my fellow bees on various aspects of communications. There will be a few listicles here and there, so I hope you don't mind, but mostly it will be a sharing of insights I have developed from doing this stuff for major ...
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