10 MISTAKES AUTHORS MAKE WHEN CREATING THEIR OWN BOOK COVERS

5. They use a text font for the book's title, rather than a display font. This screams “amateur.”

6. They make the front cover too busy by adding too much information; for example, an endorsement or a list of the bonus material contained within. This distracts from the title of the book and the photo. The front cover does not need to be a “book trailer.”

7. They put their name across the top of the front cover in large print, as if they were a famous author, when the book is the only one they have ever written.

8. They give the whole story away on the back cover, so why would prospective buyers spend the money to buy the book? The back cover blurb is intended to intrigue and entice buyers to find out more.

9. They put their photo and bio on the back cover when they are first-time authors. Since their name is not a selling point, it is better to use that space for an endorsement to market the book and place the “About the Author” inside the book on the final page.

10. They underprice the book because they feel that they can't charge a high price for it. This only serves to undervalue their work in the eyes of potential buyers.

Having your book cover professionally designed is just as important as having it professionally edited. It needs to look good and sound good. You worked hard on the content; show it off to its best advantage!

Dominique and her husband are the authors of Ideas and Tips for MARKETING YOUR BOOK, the flip book on CD. Information may be found on the website:

www.AuthorConsultants.org