6 Been-There-Done-That Tips To Make Your Content More Readable

5 Tips To Help You Bulletproof Your Posts & Comments

1. Never write on your smart phone. You’re just asking for trouble by writing stuff that only involves your thumbs.
2. Never write your posts or longer comments on the site itself. Always do this in Word or Pages, because those programs will show you a lot of mistakes as you make them.
3. Always spell and grammar check your posts or comments. Not only will you end up with cleaner material, you might just learn something in the process.
4. Have your word processing program read the post or comment and follow it carefully.
5. Read your comment or post two or three times aloud, as if you are presenting it to someone. You will invariably see something you want to change. (I read this post 4 times and changed something each time.)
6. Walk away from your post for a while. Go get a coffee. Check out the news. Get your mind off it. Then go back and read it one last time.
Now I know that doing all this stuff is a bit of a pain and can really take some of the spontaneity out of the process. But what it will do is make sure the people who are reading your stuff will have no trivial reason to dismiss you, and who knows, they might even learn something from your post or comment.
Just remember, your content, all of it, is just as much a part of your marketing and branding as anything else you do to promote your business. Doing the simple things I have outlined above will help make sure you’re being judged for the quality of your content and not the accuracy of your proofing.

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