A DIY Guide To Good Communication (Part 1 In A Series)

1. Good Communication Is All About The Conversation:
Communication, in whatever form it happens to come at people, should always form the basis for a conversation or response.
2. Good Communication Does Not Bullshit Anyone:
The integrity of whatever the communication is about, be that a product or service, rides on every message that goes out
3. If You Don’t Know Where You’re Going, You Simply Won’t Get There:
Every piece of communication needs to be guided and shaped by a well thought-out strategy, or at the very least a sharp focus.
4. Good Communication Starts With Good Communication:
Whoever is involved in the communication process gets a say in shaping the direction, tone and manner of the communication.
5. Media Is Still Media:
Since the advent of the Internet, the number of marketing tools at your disposal has increased. Get familiar with ALL the media you need to use before you start crafting messages.
6. Be Democratic, But Be Smart About It:
You need to be able to take in and filter the ideas of everybody involved in this process.
7. Approach Research With Caution:
The voice of the people is not always something you want to risk your company’s image and future on. Companies that use research to develop strategies and communication are taking a huge risk; companies that use research to verify and fine-tune ideas are not.
8. Communication Is A Sales Tool, Pure & Simple:
Communication is a selling tool. The more straightforward and to the point it is, the more effective it will be.
9. The Golden Rule of Communication:
It simply does not matter who you are directing your communication to – your mandate is always the same. Give your prospects a clear and simple answer to the only question that’s in their mind... ‘What’s In It For Me?’
Note: I will be posting new articles in this series every couple of days. If you find them useful, I'm glad.

Articles from Jim Murray
View blog
This is the second column in our recently reformed collaboration. · PHIL: · Okay, Jim, so the other ...

(The 80/20 rules, as it applies to work situations is also known and the Pareto Principle.This is my ...

I write a lot of stuff here on social media. · Sometimes I hit big because I strike a nerve. Sometim ...
Related professionals
You may be interested in these jobs
-
Order Processing Administrator
7 hours ago
Maple Leaf Foods SaskatoonThe Opportunity · The Order Processing Administrator is responsible for accurately processing all Distribution data, ensuring all documentation is processed in a timely and precise fashion, enabling the timely departure of trailers. · Snapshot of a Day-in-the-Life: · Receive, sor ...
-
Animal Health
11 hours ago
Maple Leaf Foods New HamburgThe Opportunity: · This position is a key player in developing and sustaining effective business relations between Maple Leaf Foods, third party poultry producers, catchers, and transportation such that credibility is established and maintained. · Position key responsibilities ar ...
-
Maintenance Supervisor
19 hours ago
Maple Leaf Foods SaskatoonThe Opportunity: · Reporting to the Maintenance Senior Supervisor, the Maintenance Supervisor supervises and coaches the Maintenance trades to ensure safe, efficient execution of the maintenance work and optimal operational effectiveness in line with corporate and site objectives ...
Comments