Brands are looking everyday for Marketing Influencers
Social Media platforms had an intent before they were created.
It wasn't a place to be all-the-way free. Brands and Corporations were targeted since day one.The friendly users offering social oriented was meant to compete Old-schools way to socialize, exchange, relate to, publish opinions &articles (blogs). The famous ''reduce the distance" and "cut loose into the channel".
There is absolutely no wrong in the business orientation models of social medias. After all a technology is to be considered a tool.
If i want to socialize, i will go public places, cocktails, conferences, exhibits, trade-shows, golf clubs, etc...
Social Medias, are for promotion, even individuals use them for their personal brand.
Example: beBee is a great place to expose who you are.And who you are isn't far away, from what you do, which is marketing yourself with the platform.
If you look carefully to social media features, they are all related to marketing.
This is why Brands are seeking for talents in influencer marketing.
Some may be more successful influencer marketing than they would be social media influencers. it is a matter of knowledge, perspective and skills.
Social Media Influencers are modern talented authors with no doubts.
The purpose of marketing is to sell...
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Comments
stephan metral 馃悵 Innovative Brand Ambassador
6 years ago #4
stephan metral 馃悵 Innovative Brand Ambassador
6 years ago #3
stephan metral 馃悵 Innovative Brand Ambassador
6 years ago #2
To my Humble opinion, we should use http://www.americandiversityreport.com for your sponsored blogging, but you could put water in the wine with post submissions rules of thumbs, allowing sponsored content, which means the post brings value to the audience and specify it is a sponsored content. Now simple commercial pitches could be simply not published because they are simple copy-paste productions. Sposnsored content bringing facts and statistics in addition of how the Service/product brings value could be allowed. Use tag cloud analysis to see what your http://www.americandiversityreport.com is about in terms of topics and keywords, not what it is in terms of publisher's headlines and directions. Check the analysis here - https://www.bebee.com/content/1490002/1321937 use the tool - http://www.wordclouds.com/ (left upper corner - menu FILE - 3rd dropdown menu - OPEN URL + then copy past the url you want to analayze)
stephan metral 馃悵 Innovative Brand Ambassador
6 years ago #1