Jim Murray

6 years ago · 1 min. reading time · ~100 ·

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Bullet Proof. The Ideal Alignment Of Business Organization & Communication

Bullet Proof. The Ideal Alignment Of Business Organization & Communication

[ BULLET PROOF] Change Your Thinking For The BetterOne of the first business people I met after moving from Toronto to St. Catharines last December was a lady named Charlene Norman, who had also moved here from Toronto about 9 months earlier.
I came here with a pretty good idea of what I wanted to do with my business, and as it turns out, the fates were kind, Charlene was the exact person I was looking to be associated with.
Charlene is an ex-corporate executive with an amazing track record of business building and management. She came here with the same objective in mind as I had, which was to work with some of the larger businesses in the Niagara area, which was anywhere from Buffalo NY to Hamilton & Burlington.
After a couple of long meetings, we evolved the idea of an association. Not a contractual business partnership, but very much a team effort, designed to help businesses from the organizational, marketing and communications points of view.
Our aims were relatively simple.
1. To work with companies to identify both pain points and opportunities.
2. To correct the pain points through an easy to implement and maintain methodology that Charlene had developed and used in her corporate life, to organize and or re-organize as the case might be.
3. To create and manage going forward communications.
4. To access and use the wealth of excellent support services that exist here in the Niagara region.
5. To provide these services at affordable rates.
Charlene is one of the brightest business people I have met in a long time. She has an approach to business that is simple and uncluttered, but deadly accurate in terms of dealing with issues that may be holding companies back.
My experience with branding, marketing, and communications means that everything we create for our clients will be well thought out, easy to implement and accurate in its execution.
It is exactly the one-two punch I envisioned when I moved into this market.
Time, of course, will tell just how well-received this will be. But at the moment, we are both extremely optimistic.
Turn Your Company Into A Leaner, Meaner, More Customer-Centric, Profit Making Machine... Without Breaking A Sweat. [ BULLET PROOF] Business Analysis & Analytics + Consulting Business System Design & Management Marketing & Communications Development
Say Hello To Bullet Proof. “Our system that will help your business become bigger, better, stonger, smarter & admirably equipped to handle whatever is around the next corner.” Your business is a machine. It has a lot of moving parts that are interdependent In order for it 10 run smoothly, all the parts of your business need to be in sync and well taken care of When something goes out of sync, it can create a ripple effect that can cause disruption in many other areas. This can affect the quality of your product or service, your productivity, and ultimately the satisfaction of your clients, customers and employees One of the hardest things to do in business is to hold a mirror up fo your company and see where, how and why things are out of sync. At Bullet Proof, we look at businesses analytically and objectively, from the operational, financial and marketing perspectives to identify pain points and opportunities throughout the entire spectrum of activity that makes a business competitive and successful We then customize and put in place and help manage a powerful, proven system that facilitates retooling, re setting, updating and adapting to ever changing customer needs This system is designed to correct what doesn’t quite work today and make the adjustments necessary so that it will work now and in the future Over time, we will monitor and adjust your system plus help manage any marketing and communications that might be required to keep your customers and staff up to speed In short, it’s about bullet proofing your business through the key dimensions of People, Process, Passion, Purpose & Profit. [ BULLET PROOF |
The P-5 System & How It Can Benefit Your Business Businesses can often suffer from complexities that need to be simplified, systems that become overburdened and people who are perhaps juggling too many balls When this happens, any gap or disruption can create a domino effect which can adversely affect operations, attitides, efficiencies and ultimately productivity and profitability. At Bullet Proof, we have seen and been involved with the course correction and the restructuring of many different types of disrup- tions. And what we have learned from this we have put into the design of a sane, logical, people focused approach to the correction and ongoing management of quickly growing or out of sync, over-siressed, dysfunctional business operations Our system, called P-5, can be adapted to a wide range of specific matic business situations, creating a simplified, painless go-forward approach. The P-5 System takes into account the principal touch points of your business - People + Process + Passion + Purpose + Profit - Through analysis and analytics, it can identify and then strengthen the weak links And through a fully customized meeting and reporting system, it can ensure that any course corrections can be implemented and managed easily and successfully over time in o way that provides genuine transparency, excellent motivation, true empowerment and a level playing field. Across your entire organization The P-5 system is designed to simplify and organize business processes in a way that’s easy to implement and modify when circumstances change, as they inevitably will. [ BULLET PROOF |
Who We Are & How We Got Here Bullet Proof is o Niogara-based partnership with 3 goals: 1. To work with local businesses. 2 To share our knowledge and business insights. 3 To make our services both affordable and accessible The principals of Bullet Proof, Charlene Norman & Jim Murray, are both veterans of the GTA business community. Both Charlene & Jim have proven track records of success in business development, business analytics, marketing and communications Working together, with as needed assistance from an excellent network of local secondary suppliers, they can be a valuable go-to resource for your business Charlene Norman Charlene 1s a former business executive & analyst with extensive experience ocross 6 wide range of international, pubic and private business She has led the acquisition of 60 companies & the disposition of 10. She has changed the culture of 5 componies, saved 20, and has even token one through the bonkrupicy process, providing her with 0 360° business view Charlene has o git for spotting profit opportunites for buses in ony number of ways. And her expe. rience & reputation in the GTA butiness community provides ample proof Charlane is also actively involved in wpporting the small business community 03 an author, specker, course manager & mentor She has recently released a book and online course entitled “Bullet Proof Your Business Now”, with the objechve of helping small businesses help themselves Charlen’s commimant fo the business commundy is reinforced by her creation & management of one of the more vibrant and quickly growing MeetUp groups in the Niogaro oreo ax Jim Murray Jim is former Toronto ad agency writer and creative dwector turned morketing & communications analyst ond consuliont Jim hos a thorough working knowledge of communication strategy develop: ‘ment and the obility to execute mn all on & offkne media as a writer, ort director & producer. With more than 20 years in the agency world and another two decades as an independent, working with a great many entrepreneurial and corporate businesses, Jim hos developed @ complete view of marketing & communications in both the consumer ond business fo business sectors. Ha is tha author of an ebook, “Small business Communications For The Real World”, which hos proven to be extremely helphu to businesses emerging from do-t.yourself marketing ond communication into 0 more outsource supplier bosed approach Jim's experiance is as wide a1 i 1s deep, and though his blogging on beBee. com where he is © brand ambassador and in Buuness Link Niagara, where ha 1s a contributing writer, he shares @ great many of the communications insights he has developed over the years [ BULLET PROOF] THIN)
[ BULLET PROOF] Change Your Thinking For The Better Business Analysis & Analytics * Consulting Business System Design & Management Marketing & Communications Development For Future-Focused Enterprises Charlene Norman Analytics & Operations Program Development & Project Management 647 991.8743 chor@charlenenorman com Jim Murray Marketing & Communication Strategic & Creative Development & Execution 289 687.3475 onandup3@gmail com

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#Bullet Proof #Charlene Norman #Communication #Charlene #Jim
Comments

Milos Djukic

6 years ago #21

"Learn to say good-bye". https://www.youtube.com/watch?v=NHydngA5C4E

Milos Djukic

6 years ago #20

"Helping others help themselves", it is less a paradox and is increasingly becoming the golden rule of social media.

Lance 🐝 Scoular

6 years ago #19

Having read this and the interactions, in the words of an earlier wordsmith, there is "Much Ado About Notthing." Gary Vaynerchuk @GaryVee wrote a book "Jab jab jab right hook" and often comments on his #dailyvee YouTube's it is NOT give give give sell but Give Give Give Ask - without expectation. I see no issue here. Godspeed in your endeavors: Jim Murray Charlene Norman

Milos Djukic

6 years ago #18

I'm selling my Fractals. Fractals are great. They are always in good self-similar shape. Their kimonos are permanently open to the public. Any complaints we receive are treated seriously and investigated immediately. Any complaints?

Milos Djukic

6 years ago #17

Dear Jim Murray and you have my support in this Bullet Proof business activity. Best, Milos

Javier Cámara-Rica 🐝🇪🇸

6 years ago #16

Jim Murray good luck with your new venture! Happy to read it!

Phil Friedman

6 years ago #15

#19
Jim, I was initially going to stay out of this because you and I are friends, and we have found ample opportunity for curmudgeonly exchange in our trademark HE SAID HE SAID SERIES (now at installment 29) which has gained serious traction on both LinkedIn and later on beBee. However, you did tag me in this discussion, so I guess I'm "it". It seems to me that Peter Altschuler is entitled to his opinion. What he is not entitled to do is represent his idiosyncratic feelings about writers promoting themselves and their businesses on social media as somehow definitive. For it is not, witness the long-standing practices followed on LinkedIn and beBee from their respective inceptions. I personally have for a long time added author's notes and an "optional to read" business pitch at the end of each of my long-form posts. I initially began the practice as a simple counter-measure to LI's "new" policy of appending the posts of "Influencers" to the ends of mine, thereby turning me into a warm-up act for them. I figured that my pile of bull chips at the end of each post would make it more difficult for readers to accidentally wander onto the "Influencer" posts. But no matter why I started doing that, I continue to do so. And why not? If you don't want to read it, you don't have to. And if it annoys you just being there, well, don't read my posts. However, don't come onto my posts to whine about it. Don't use the venue I create and the audience I attract to criticize the practice or push whatever pile of BS you feel is more important. No. Find your own discussion. And your own audience. Don't seek to poach mine. Cheers, bud. Oh, and good fortune with your new marketing services venture.

Javier Cámara-Rica 🐝🇪🇸

6 years ago #14

#22
I fully agree Anne \ud83d\udc1d Thornley-Brown, MBA. Thanks for your comment.

Javier Cámara-Rica 🐝🇪🇸

6 years ago #13

Any other disturbing comment and any account will be automatically removed. Go to other SM to disturb. thanks

Anne 🐝 Thornley-Brown, MBA

6 years ago #12

#20
With all due respects Rob, you would do well to take your own advice. You have been known to engage in rants and come across as defensive, aggressive and difficult..your words not mine. I have never seen any obscene language from you or Jim.

Anne 🐝 Thornley-Brown, MBA

6 years ago #11

#19
I don't get it Jim. I hope you will weigh in on my post here and LinkedIn status update promoting it. https://www.linkedin.com/hp/update/6277850967748730880

Jim Murray

6 years ago #10

#18
Thanks Anne \ud83d\udc1d Thornley-Brown, MBA. I don't get this either. Every business venture has to start somewhere. I've never really encountered this sort of arrogance before. It's very unusual for beBee. But it does happen, just ask my pal Phil Friedman.

Anne 🐝 Thornley-Brown, MBA

6 years ago #9

#17
WOW!! Why the attacks folks? I can't believe it. Rob, are you for real? You aren't exactly a shrinking violet yourself. Sounds like you're describing yourself. As I stated in my post that is hot off the press: "The reaction to Jim Murray's post about his new business venture is disturbing on SO many levels. Jim has shared helpful tips and insights in 405 LinkedIn Publisher articles and well over 100 beBee posts. (I stopped counting because there are so many.) Jim has GIVEN and given generously. " - Why the fuss about letting people know about your services....on social media? A Tempest in a Teapot.... https://www.bebee.com/producer/@anne-thornley-brown/why-the-fuss-about-letting-people-know-about-your-services-on-social-media

Jim Murray

6 years ago #8

#13
Thanks for the advice Peter Altschuler. But in all deference, I'll do whatever the hell I want with my kimono. Like I said in my original comment, if this is something that bothers you, you can always take it off your wall, scroll on by or whatever. I don't even mind if you post a long comment telling everybody how talented and in demand you are and how swimmingly your own career is going. That's the beauty of this site. Nobody's put up any barriers. As for Rob Bacal, I really wish you would keep the hell away from me. Haven't you caused enough trouble here already? I have no interest in anything you have to say about anything.

Jim Murray

6 years ago #7

#5
Sorry Michael O'Neil. Juggling too many balls was not the whole issue. It's only a bi-product of the bigger issues of lack of organization. Which, IMHO is a nuts and bolts issue.

Javier Cámara-Rica 🐝🇪🇸

6 years ago #6

Charlene Norman

Javier Cámara-Rica 🐝🇪🇸

6 years ago #5

I fully agree. Exchanging knowlegde is compatible with offering services here. beBee is a great platform for learning, teaching, offering services,... whatever.

Jim Murray

6 years ago #4

#5
Michael O'Neil...This is a networking site so basically anything you post here that has anything to do with your area or areas of expertise can be seen as soliciting business. I personally have no problem with that. The question of whether or not I would pay beBee for it has more to so with whether it actually worked or not. But this is also a social media site and part of the purpose of this post is to let my friends know what I am up to just like a would on Facebook or LinkedIn.

Jim Murray

6 years ago #3

#1
Peter Altschuler Actually I don't offer services on social media. This is simply a place to park our presentation until we pull a web site together. Very few people here are: A) In our target audience and B) In our market area. But yes, you can expect people to offer services here. In fact it's encouraged by management. That doesn't mean that it's not a forum for the exchange of ideas. It just means if that's what you're looking for, scroll on by the rest and respond to the stuff that interests you. Oddly enough, this site works just like a social media site should. If people want to sell here. I have no problem with that, even if I'm not a buyer.

don kerr

6 years ago #2

Jim Murray Congratulations Jim. Hope it all works brilliantly for you and Char. Peter Altschuler beBee is replete with people offering services and so it should be.

Anne 🐝 Thornley-Brown, MBA

6 years ago #1

Peter, with all due respects, how exactly are businesses supposed to market themselves. When someone has freely shared their information for years, what is wrong with them posting about their own businesses. Exchanging ideas does not pay the rent or the mortgage.

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