Jim Murray

6 years ago · 1 min. reading time · 0 ·

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Business Enlightenment. How Smart Companies Will Maximize & Thrive Over The Next Decade.

Business Enlightenment. How Smart Companies Will Maximize & Thrive Over The Next Decade.

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CONSULTING

Change Your Thinking
For The Better

“It has become appallingly obvious that our technology has exceeded our humanity.”

Albert Einstein

In the last half of the 20th Century the development of technology advanced at a greater rate than it had in the previous 18 and one-half centuries.

And the development of technology in the first half of this century is on track to be even greater.

But at some point, you have to ask yourself where does it all get us?

Certainly, technology can make businesses ruthlessly efficient. But what does it do for our humanity? What impact does it have on the soul of a business?

There is a serious downside to the rampant development of technology, in that it tends, just as Mr. Einstein postulated, to leave people behind.

Technology generates data. And data tells businesses how to operate. But it does so without any regard for the human element. Customers have become statistics, grouped in audiences based on preferences and buying habits and other demographic profile data, without any real regard for the fact that they are actually human beings.

This is a dangerous trap to fall into. Because once a company sacrifices its humanity for the sake of efficiency, it becomes a machine and the people it was created to serve become objectified. This seeps into the corporate culture and creates a work force that has no real soul as well.

Read the rest of this post here:

https://www.bulletproofconsulting.ca/2017/09/03/technology-change-business-enlightenment/

Vy
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Change Your Thinking
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Comments

Harvey Lloyd

6 years ago #8

#8
I believe at some level it is reactionary, but unfortunately not enough people are reacting. I know for myself i have gotten caught in the trap. Its an easy door to walk through as it's easy, non confrontational and i can stay inside my spreadsheet. On the other side of those numbers is where people live. That's where consumers decide "what" products and services to purchase.

Jim Murray

6 years ago #7

#6
Thanks Harvey Lloyd. A lot of people think this sounds a bit reactionary. I sometimes wish it were. But I don't think so.

Harvey Lloyd

6 years ago #6

Thank you for this post, it is truly amazing how easy it is to get lost in data. I am amazed at friends who think that technology will make them successful with their startup. I have always asked one very simple question in start up discussions. Why would someone buy that from you? The second natural question is, How will you find them? To my amazement the build it and they will come is the general answer. Now......Build it and post it on facebook and they will come. Great stuff, appreciate the down to earth perspective of the Human buys from Humans.

Harvey Lloyd

6 years ago #5

This is a static moment we should all consider in our adoption of technology within our workplace. Jim points to an amazing aspect of data that i sense many companies may be backpedaling in the near future. Great Post.

Jim Murray

6 years ago #4

#3
Thanks Lisa...that's actually a great point. What we're finding is thatbusiness jump all over this technology and it ends up turning into a dog;s breakfast because of the learning curves, the resistance to it and people's general dislike of it because it distances them from their customers. It's all about finding the right productivity/humanity balance. I don't want a smart home either. Because it's just another way to get hacked.

Lisa Gallagher

6 years ago #3

Agree, it's a fine line we walk with the increase in Technology Jim Murray. I just told my husband last night, no matter how advanced smart homes become, I never want one... ever! Networks, computers and even WiFi malfunction more than I do on a given day. Don't get me wrong, there is a place for new technology but I don't want it to consume our lives or take away jobs from humans. We have enough people out of work or not making enough to pay all their bills, Automation, Robotics will take jobs from humans.

Jim Murray

6 years ago #2

#1
Can't disagree with the trends David. But Canada is a much smaller country. And a much different country than the US in a number of ways. The area of the country I am working in now is populated with companies that are considered mid-sized here, but would be considered pretty small in the US. It's also not just size but attitude. People here move slow and in measured steps. And we have encountered several companies tat went crashing into tech and wish they hadn't, because the attitude tech solutions is nowhere near as developed. Hence the cautions. And the strategy of having people to guide the process. My sister keeps telling me to stop drawing conclusions about the US based on Canadian attitudes and markets. Perhaps the reverse is also true. Cheers, jim

David B. Grinberg

6 years ago #1

Nice blogging buzz, Jim. Unfortunately from your perspective, the technology train has already left the station and is picking up speed full steam ahead -- for better or worse. I agree with you that multinational corporations will quickly adopt and adapt to new and evolving technology for business use, such as machine learning, automation, artificial intelligence, etc. In fact, we're already seeing this trend taking off. Just ask Siri, Alexa, or Sophia. The latter of which is a female looking AI android recently purchased and granted citizenship status by the Kingdom of Saudi Arabia. You can check her out in this 5-minute video interview https://www.youtube.com/watch?v=S5t6K9iwcdw). I would also note Elon Musk's tweet about Sophia's input/output capacity after "she" lambasted him for being too cautious about AI. Elon tweeted something to the effect of: just input the Godfather series and see what happens?

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