Can Team Building Boost Bottom Line Results & Pay For Itself?

Long treated as a cost centre, team building can boost bottom line results.  With carefully selected revenue generating projects, it can more than pay for itself. 

Here are 8 types of revenue -generating projects and initiatives that can be incorporated into team building. 

• Idea Incubators
• Pop-up Events
• Flash Sales.
• Guerilla Marketing Events
• Print Ads/Blog Content
• Product or Location Launch Events
• TV commercials/Viral Videos
• Integrated Marketing Campaigns (social media, direct mail, viral marketing)

Here is a fabulous example of a guerilla marketing event. Since it was captured on video, it also went viral and it has generated 1,027,998 YouTube views in 4 years:

Viral Video 

Within 3 weeks of its launch, this viral video created by a new business owner generated:

Not bad for a newbie, right out of the gate.

It takes a team effort to generate the ideas and execute the projects but the pay-off can be huge.

For more great examples with videos check out:

• Team Building: 8 Initiatives for Executives to Boost Bottom Line Results

• Visexecutaries: Seizing Opportunities in our Shifting Corporate Landscape