Jim Murray

8 years ago · 7 min. reading time · ~10 ·

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Content Curation: Innocent Sharing or Just Another Pile of Digital Marketing Bull Chips?

He Said...He Said

Conversations Across
The 49th Parallel

Pid Crary Fredmar

Jo ireuschry’ Murray.
Usa CAN

NAT

This is the 22nd posting that Phil and I have done together, since we started almost a year ago now. We have tackled a number of topics that we share an interest in but not necessarily the same point of view on. One thing you should know is that we do these in as close to real time as our schedules allow. And we never edit each other, so what you get is basically our discussion/debate/argument, warts and all. And because it’s social media, we invite comments pro and con.

If your business has reached the point where talking to a communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.

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All content copyright 2016 Jim Murray

Comments

Jim Murray

8 years ago#6

Thanks Alexa Steele. The whole point here is to gradually get people to understand that the need professional help now, just as much as people day back in the analog days. The glut of posts that never get read is growing exponentially. LinkedIn Pulse readership is off by about 40%. The only explanation that makes sense is that people are tired of reading crap, and frustrated by how much of it there is. This is part of the reason we created the Beezers hive. We're all well read writers and we like posting the work of other good writers there. It's not gonna change the world, but it's a start. People really only start to figure this out after their bottom line has been affected. We're trying to get them there before that.

Jim Murray

8 years ago#5

#9
Thanks Praveen Raj Gullepalli. We'll try to keep it as witty as we can. Phil and I have come to love doing these, and will probably go on as long as we don't become demented, although there are some who will say we have already reached that plateau.

Jim Murray

8 years ago#4

#10
Thanks for the comment David. You are absolutely right of course. But I figure that if you promote the idea that quality content is king, as opposed to crap content, you will find people who get it. Probably a lot more who don't but that's what the 80/20 Differential is all about.

Jim Murray

8 years ago#3

#4
... thanks for the comment. Phil's point is that the content is not always being credited, it's being appropriated by people who don't think there's anything wrong with that.

David B. Grinberg

8 years ago#2

Jim, it appears to me that content curation and content marketing have both become part-and-parcel of the overall social media experience. Thus, I'll repeat the question posed to your partner in crime, Phil Friedman, what wrong with either approach as long as the content cited is credited to the original source (author, outlet)? Thanks for more good buzz. I also hope you're settling in well with your recent move.