Digital Ecosystem & Account Based Marketing Strategy

"business ecosystem" as:

An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead producers, competitors, and other stakeholders. Over time, they coevolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies. Those companies holding leadership roles may change over time, but the function of ecosystem leader is valued by the community because it enables members to move toward shared visions to align their investments, and to find mutually supportive roles.

Moore,  May/June 1993 Harvard Business Review

#DigitalEcosystem : "This is where you are!"

Master Classes Series by Doyle Buehler & Stephane Metral: 1 year #Martech #technology #SaaS subscription + 78 #OnlineTraining sessions cumulating 117 hours of live collaborative digital contents. Only 10 seats per dates. Engage now with our Experts: Stephen Monaco (USA), Ingrid Boersma (FRA, NDL, GER) and Nathaniel C. Schooler(UK, SPA) to register for a Q&A free webinar on demand.

— with Doyle Buehler in Perth, Western Australia.

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MasterClass session One (1) out of Six (6)

Doyle Buehler & Stephan J Metral and their co-hosts will offer 13 series of 6 MasterClasses.

Knowledge transfer & 1-year subscription to an Online #MarTech SaaS Technology.

Related Hashtags:
#Conference #Masterclass #MarTech #SMM #SocialSelling
#Training #SaaS #ABMSaaS #DigitalEcosystem #BreakThrough
#CloudBasedSolutions #MarketingAutomation

Master Classes capacity: limited to 10 seats per session.
Duration: 90 minutes each.

Summary

1 .Digital Overview - Your Digital Ecosystem
2. Defining your digital why
3. Strategic elements - Digital business advantage
4. Digital audit/ self-assessment
5. Digital leadership disciplines
6. Strategic planning canvas' (workshop)
7. ABM-Account-based marketing "fit"

Follow-on activities
"strategy session"

Questionnaire to define your ABM Power User's journey.

Deliverables:
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A- Panel of experts (5)
B- One (1) main session with 7 points overview & 12 months. subscription to an online Account Based Marketing SaaS ( 6000 USD $ value).
C- 5 workshops to design your UX and Power User's journey (Third Parties API integrations).

cost:
1 x Main MasterClass 2000 USD $ per capita
5 x Individual workshop 200 USD $, per capita

MasterClass session One (1) out of Six (6)

Agenda

December 2017

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