Renée 🐝 Cormier

5 years ago · 2 min. reading time · ~10 ·

Renée 🐝 blog
Eight Ways to Leverage Internal Communications for Employee Engagement

Eight Ways to Leverage Internal Communications for Employee Engagement

\ Renée Cormier PR Services
Public Relations * Communications * Business Strategy

Partnering with companies to help them strategically elevate the reputation
of their company, products and people.

For years, I tried to teach employers how to engage their people through effective leadership practices. When I decided to change careers and get into communications/ public relations, I thought I would have to let my passion for creating engaged work environments die. Fortunately, I wasn’t very far into my studies before I realized that as a professional communicator I could still support and influence organizational change.

At the risk of sounding like I have no life, I have to say that it’s exciting for me to know that the role of a communicator in supporting employee engagement initiatives is extremely important. What’s more, when you work in an area of business that is not directly tied to something as measurable as sales, it is extremely important to be able to justify your existence to your employer. God knows, it is easy for both HR and PR people to seem superfluous in a sales driven environment.

The secret for communications professionals (and HR people too) is to be able to link their efforts with the results of employee engagement surveys. Since employee engagement is directly tied to the bottom line, your supporting efforts must be part of that measurement.

According to Gallup Management Journal, disengaged employees cost American companies over $300 billion each year. This is largely due to things like poor customer service, turnover, absenteeism, manufacturing waste, lost sales opportunities, etc. Being able to reduce losses in any of those areas could make a huge difference to a company’s bottom line.

Here are a few ways communicators can contribute to employee engagement efforts and boost overall business results:

1. Work with Human Resources to promote mentorship and career development programs

2. Produce newsletter articles about how to give effective feedback to employees and bosses

3. Developing and promoting workplace social activities.

4. Promoting and encouraging participation in company charity initiatives.

5. Publicly recognizing employees for doing quality work.

6. Keeping the mission, vision and values of the company top of mind for everyone.

7. Developing employee feedback systems that management is committed to embracing.

8. Rewarding employees for contributing toward process improvement.

It is important to know that all employee engagement efforts require a communal commitment from management, human resources and communications. We cannot do it alone, but every bit of effort counts, so go forth and engage!

Few public relations & communications specialists have as diverse a background as Renée Cormier. Add published author, employee engagement specialist, sales and marketing strategist, entrepreneur and educator to her list of accomplishments. In her career Renée has held leadership roles in sales and marketing, developed and implemented national marketing strategies and was responsible for teams as large as 28 strong. She brings a wide range of experience and talent to her work.

Renée really shines in marketing communications. She is known for developing and implementing comprehensive communications strategies and generating results through flawless implementation. With such strong business acumen, passion for her work and a natural talent for business strategy, Renée is definitely considered an important resource for her clients. Is your business in transition? Do you need help with your communications or public relations efforts? Contact Renée through her website.

Follow me on Twitter @reneecormierpr.



Renée 🐝 Cormier

5 years ago #10

My Goodness! Thank you. Thank you for sharing this, as well. :)

Javier 🐝 CR

5 years ago #9

Ren\u00e9e \ud83d\udc1d Cormier you are brilliant. Thanks for sharing it !

Renée 🐝 Cormier

5 years ago #8

Really interesting articles, Jared. Thanks for including those!

Renée 🐝 Cormier

5 years ago #7

Thanks for sharing, Jared Wiese, \ud83d\udc1d adds VALUE & RESULTS!

Renée 🐝 Cormier

5 years ago #6

That's for sure, Donna. Managing people is no easy task and I can certainly appreciate the challenges faced by people in leadership roles. What I have trouble with is managers who think they are above self-improvement. In business, as in most things, your ego will be your downfall every time.

Renée 🐝 Cormier

5 years ago #5

Thank you Paul \ud83d\udc1d Kearley for the comments and shares. I find business very much mirrors ordinary life. Both people and organizations need to continually work on what's inside in order to get the most out of external opportunities/ relationships.

Matt Sweetwood

5 years ago #4

Internal communications are very bit as important as external. This is a much needed topic of discussion. And I have 2 adult daughters that work for Fortune 20 companies in internal communications - so I've given my blood to this topic too ;-)

Renée 🐝 Cormier

5 years ago #3

My post is off to a slow start. Clearly, this compelling subject needs a little more exposure! John White, MBA, could you all share the love, please? Thanks in advance! xoxo

Renée 🐝 Cormier

5 years ago #2

Thank you!
Good article...the topic is great.

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