Facebook Live: Personal Branding on #MybeBeeTV Free Webinars

Personal Branding on #MybeBeeTV Free Webinars with Top Experts Nathaniel Schooler 🛩 Brand Marketer.

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. 

Personal branding often involves the application of one's name to various products. 

For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). 

Marketers McNally and Speak define the personal brand in this way: 

"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." 
McNally and Speak. Marketers.

 The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates a demonstration of the ambivalence in brand cultures.

This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand.