It is interesting how people define business on LinkedIn...
I recently posted this on LinkedIn ... I suppose at the heart of it is a father's love for his daughter.
"It's only Tuesday and I am having such a great work week. Enjoy everyone!"
"Sorry, but I am having difficulty understanding the context of this message as it applies to LinkedIn. Is it not better suited to Facebook and your friends who might care?"
"Thank you for your comment <name removed>. The context of my post is everyone can identify with how their work week is going and this is part of my social media strategy, as this is a social media platform. I'm a visual merchandiser so hence the engaging visual and hey, it's summer"
"LinkedIn is a business networking site. This is not an outlet for 'how peoples <sic> work week is going'. It is about education and insight NOT Fluff."
I will say with full disclosure that this post and exchange is real, and the person who made the initial post is my daughter; as you may appreciate I am working really hard to be constructive with what I'm about to say. (Add "winky face" emoji... unless you are reading this on LinkedIn, then please disregard as I understand it's for business only.)
I initially found out about this when my daughter sent me a text explaining she was a little upset. I will admit it took me a moment to suppress my fatherly instinct to PROTECT and DEFEND but quickly settled into a more "constructive mindset". My daughter is a very capable and industrious young lady so after a quick discussion I left her to her own devices. I then did what any good father would do; I stalked the person on LinkedIn.
He is an executive sales professional with extensive experience, solid picture and a face that commanded authority... all very credible.
Just then I happened to see one of his posts in my stream (as it was shared by a mutual connection); I just rolled my eyes and smirked as I realized what it was. This "genius" <insert sarcasm>, who called out my daughter for working her social media strategy and not understanding the LinkedIn channel, had just posted one of his company's product banner ads (without even bothering to add any personal content). Any credibility regarding this person's insight into "how to and how not to" use LinkedIn (and social media in general) evaporated.
A Question...
"How is my daughter's post on "How her work week is going" any different than this "genius's" banner ad post for office furniture?"
It isn't any different... other than my daughter's content was more socially engaging and arguably more aligned to the channel. What I find fascinating is how people take on the role of content police based on their interpretation of what business is (which I might add seems to be aligned with their domain expertise)... "Based on what I know about business and what I think LinkedIn is all about, I deem this inappropriate content and should be stopped!"
For the sake of argument and moving this along, let's say business is defined as the "building of relationships that directly or indirectly lead to revenue generation"... deliberately broad, but no less accurate I will wager. If your content is engaging, connects with people and supports the building of relationships with an end game to generate revenue (same as income) then it's business appropriate.
But is it appropriate for LinkedIn?
I guess it depends on what your social media strategy is (as part of your broader business strategy).
For my daughter who was looking for a job and developing her domain expertise as a visual artist, LinkedIn was just one of many channels that included her website, Instagram and Twitter to bring a holistic message to the market; for the genius who started all of this, I suspect LinkedIn is something he uses between meetings to pass the time.
LinkedIn, like all social media channels is just a tool to be used as part of a larger strategy; I would like to suggest spending much more time learning how to use social media channels, optimize content you drive through the various channels, ensure it's aligned with your strategy, and stop spending any time questioning the business relevance of other people's posts.
Look, if you don't like what you see in your stream scrub your connections or block those who just don't align with the content you want to see... if it's really, really bothering you, switch to a more affinity based platform like beBee where you can choose your interests.
Just have a strategy because if you don't, it doesn't really matter how you define business content.
iamgpe
PS: It didn't take my daughter long to get a job, thanks in part to her efforts on LinkedIn.
PPS: Left to her devices my daughter "blocked" the executive because she saw little value in what he was saying. I wonder if he knows?
Articles from Graham🐝 Edwards
View blog“I’m quite easy going…” · A dear friend looked at me confused and said, “What are you talking about, ...
Decades of sitting behind desks, in airplanes or in a car has blessed me with very tight hips which, ...
Before I take you on a metaphorical journey, I wanted to mention two very important truisms that I w ...
Related professionals
You may be interested in these jobs
-
Surveillant(e) déboisement II
Found in: Talent CA C2 - 5 days ago
Hydro-Québec Quebec City, CanadaConcours: 163305Titre à l'interne*: Surveillant(e) déboisement II (Affectation temporaire durée indéterminée) Statut: TemporaireDurée: IndéterminéeAdresse: S/O Ville: Plusieurs villes disponiblesHoraire de travail: Voir particularités inhérentes Fin d'affichage: 23/04/2024*Le ...
-
Adjointe juridique en droit corporatif
Found in: Talent CA C2 - 4 days ago
Randstad Canada Montreal, Canada PermanentVous recherchez un nouveau défi administratif? Une carrière dans le secteur juridique vous tente ? · Est-ce que vous cherchez à rejoindre une organisation qui favorise le développement personnel des individus, à l'intérieur d'une dynamique d'équipe, et offrant des perspectives de ...
-
mechanic's helper
Found in: Talent CA 2 C2 - 4 days ago
AutoPro Stop Calgary, CanadaDurée de l'emploi: Temporaire · Langue de travail: Anglais · Heures de travail: 40 hours per week · Education: · Expérience: · Education · Secondary (high) school graduation certificate · or equivalent experience · Work setting · Automobile repair services · Tasks · Move tools, ...
Comments
Graham🐝 Edwards
7 years ago #15
Thanks for the comment Jim Murray. It does seem to be that LI has become (or aways was) just a glorified "phone book" for the business professional. It's a table stakes thing you need like a email address or a phone number... after that it offers little regarding reach, engagement, professional discussion or involvement. It's a black hole of "bag of hammers" (made me laugh btw) where everything goes in and nothing comes out particularly involvement by LI. To your point about the cat being away, I may just see how "professionally obnoxious" I can be before anyone says "boo".
Graham🐝 Edwards
7 years ago #14
Thanks for the comment Donna-Luisa Eversley
Graham🐝 Edwards
7 years ago #13
Thanks for the comment Pascal Derrien... I guess no matter how old she is, she will always be my little girl.
Graham🐝 Edwards
7 years ago #12
Thanks very much for the smiley emoji Susan Rooks!
Graham🐝 Edwards
7 years ago #11
Thanks for the comment Alexa Steele. I agree about the IL police... they definitely need to become better "practitioners" of the channel and understand how it all works. PS: thanks for the vote of confidence on my parenting style because if truth be told there are days I wonder if I have any idea what I'm doing... haha
Graham🐝 Edwards
7 years ago #10
Thanks for your comment Deb Helfrich, I could not have said it better. I had a saying that "my professionalism is not defined by what I wear". It just happens I actually like wearing suits so it keeps the bankers happy... lol
Graham🐝 Edwards
7 years ago #9
Thanks for your comment Harvey Lloyd. You are right we have all been apprentices at one time or another, and in my opinion it is the true leader that helps those "new to the game" find their way... like you said, LI should be a supportive community of leaders (at all levels ) but I think the examples continue to stack up that suggest it is not. As I continue to get involved with beBee I see much much more of that supportive community you speak of. And one of Leadership for that matter.
Graham🐝 Edwards
7 years ago #8
This was such a great rant Paul \ and deep down I would have loved to read the unedited version. Thanks for reading.
Graham🐝 Edwards
7 years ago #7
Thanks for your comment Jennifer Schultz. Thanks for the link to your buzz... great one! Like you said, many who are coming into the workforce and leveraging social media to build should be cheered on; in many cases they should be studied as some of them are doing a great job with these channels.
Jim Murray
7 years ago #6
You're in fine form today, Pablo. BTW, while I have you, just wondering if you can point me to a post that you did about growing your Twitter network. ItsIt may have been over in the Lumpy Kingrom, Pls message me the link. Paul \
Jim Murray
7 years ago #5
You're in find form today, Pablo. BTW, while I have you, just wondering if you can point me to a post that you did about growing your Twitter network. ItsIt may have been ober in the Lumpy Kingrom, Pls message me the link.
Jim Murray
7 years ago #4
Pascal Derrien
7 years ago #3
Susan 🐝 Rooks, The Grammar Goddess
7 years ago #2
Harvey Lloyd
7 years ago #1