Jim Murray

7 years ago · 2 min. reading time · ~10 ·

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Jakob The Bunny...An Exercise In Storytelling

Jakob The Bunny...An Exercise In Storytelling

BUNNIES UNNIES.. -BUNNIES!
WHERE ARTES IT THE SUNSHINE cir.My sister Sharon, who is also one of mine and my wife’s best friends, loves small animals and birds. The back patio area of her house is pretty much dominated by these creatures, as they come there to feed on the abundant seed supply she puts out for them.

The chairs in her husband Bob’s studio are set up so they she and Bob and sit and observe these animals pretty much any time they like. She calls it the best reality show going.

My sister has a particular fondness for rabbits, bunnies and hares. She scours the Internet collecting beautiful images of these creatures and posting them on her Facebook page. She has very good taste in the images she chooses and they really reflect her love of these animals.

Jakob gets a call on the Carrot
Hotline and 3p2tings into action.
“Gophers!”, he is heard to
exclaim, “Why does it always
have to be gophers? ’

>

THE CARROT HOTLINE SAGA

Jakob gets a call on the Carrot
Hotline and 3p2tings into action.
“Gophers! "he is heard to
exclaim, “Why does it always

have to be gophers 7

>

THE CARROT HOTLINE SAGA

In another incarnation, before

the Carrot Hotline gig,
Gakol did not Inport a cape ot

goggles, and Spent most of
his time avoiding the prospect
of becoming rabbit stew.

>

THE CARROT HOTLINE SAGA

The world is filled to with
all manner of super heros.
But Jakob is the only one who
is charged with the zesponsibility
of pavotecting carrots, wherever
the danger to them may exist,

SY

THE CARROT HOTLINE SAGA

Jakob is the most recent of many
generations of carrot protecting
bunnies. His great grandfather,
Heke, started the society back

so lon

ago that it was called
The Carrot Telegraph Line.

>

THE CARROT HOTLINE SAGA

The only veal sadness in Jakob's
life 3 the grim reality that not
every endangered carrot can
be J2rotected. He has never come
to tewms with this and has been in
therapy for many years.

5

THE CARROT HOTLINE SAGA

Gakob's ongoing struggle against
the forces of carrot evil, to wit
Monsanto and their genetically
modified carrots, has led him

to refuse assistance to any carrot

that is actually bigger than himself.

>

THE CARROT HOTLINE SAGA

The MSA once started
intercepting and monitoting calls
coming into the Carrot Hotline.
But they soon ceased, because,

avidently, no one has gat invented
Bunnyese translation software.

>

THE CARROT HOTLINE SAGA

Once, Gakob traveled to Washington
to protest the inhumane JRractice
of harversting baby carrots.

Lut in one of the meetings, someone
gave him a baby carrot to taste.
Jakob vealized then and there,

he didn t have a leg to stand on.

5

THE CARROT HOTLINE SAGA

Looking at this image of Jakob
ou might assume that he is capable
of blight, a la Mighty Mouse ox other
caped crusaders. But Gakob 3 guick
to point out that this is nothing more
than a supercharged form of the
classic Bunny Hopa.

>

THE CARROT HOTLINE SAGA

One day when Gakob was hopping,
he was stopped in his tracks by
a poster that read: “Carrottop at
The Mirage In Las Vegas” Suddenly
a thought popped into his head...”
“What about the carrot bottom?

This warrants an investigation.”

>

THE CARROT HOTLINE SAGA

Contrary to popular belief, Jakob’s
astounding Jumping prowess is not
any sort of modern day miracle.

In fact, it can be traced to a little known
and rare interaction between the
chemical composition of carrots and the
unigue physiology of Jakob's breed...
Or supercalibunnylisticexpialidocia.

>

THE CARROT HOTLINE SAGA

One day, when Jakob had nothing
better to do, he attempated to estimate
the total number of carrots
in the world at any given time.
Sadly, because Jakob was only a bunny
he had to stop when he got to 3.
fer that it was just a blur called

‘many, many many

>

THE CARROT HOTLINE SAGA

In all the years that Jakob has
been in the carrot safeguarding business,

he has never had occasion to come
act033 Rugs Runny. This is a veal sadness
Jor Jakob, who has always wanted
to be able to hop “2 to him and saps
What's wp Doc, yersself.

—

THE CARROT HOTLINE SAGA

You might think that Jakob (3 a one
of a kind sort of bunny, but the fact JZ]
that he is a member of a rather large

contingient of carrot safeguardians.
Their exact number is impossible to

calelulate, for after all they ate bunnies,
and you know what they say about them.

>

THE CARROT HOTLINE SAGA

Once, about three years ago,
the Laster Bunny called to ask # Jakob
would sub Jor him, as he was feeling

under the weather. Jakob Jaolitely
and respectfully declined, explaining
that any cavorting in pastel colours
could do irreperable damage to his brand.
To which the Laster Bunny 2eplied, “Yuh?”

>

THE CARROT HOTLINE SAGA

Once word of Gakob's great work
protecting carrots started to get around the
zabbit community, he began eceiving talk
show reguests by the score. He also started to
get hounded by the rabbit pappatazzi.
fs a result Jakob was forced to invest in the
night-vision goggles you see here, and carry

out his missions under the cover of datkness.

>

 

THE CARROT HOTLINE SAGAMy sister also knows that I like building little memes. Mostly tiny bits of my personal philosophy reflected in poster-like creations.
Murray * Creative Director
Onwords & Upwords Inc

Tam a communications professional,
or. I work w!
small to mid sized businesses, designers,
art/creative directors & consultants to
2 results driven, strategically focused
mmunications in all on & offline media

I am also a comnunications mentor,
lyricist & prolific op/ed beBee blogger.

Phone: 416 463-3476 + Bmail: onandups@gmatl com + Skype: jimbobmur6l
A while ago, she sent me this image. I fell in love with it for two reasons. One…it’s way cute and, Two: The way it was designed by the unknown artist cried out to have a little story told about it.
So that’s what I did.
Most of the memes I have created up to now have either been about communication, my personal philosophy, some politics and of course, my grandsons Rowan & Ryder.
These were all pretty much self-generated ideas, so taking an implied suggestion from my sister, or anyone for that matter, was a bit of an adventure in and of itself.
But I have always loved the challenge of the blank page, which is why I got into advertising, and so decided to create a little story line to go with this delightful image.
I named this fellow Jakob. I named the organization he represented The Carrot Hotline. This came about directly because the image itself inferred that Jakob was very much on his way somewhere with a genuine sense of urgency propelling him.
The Carrot Hotline was, albeit cliched, a direct reference to the fabled perceived food of choice for rabbits. In actuality it could have also been called the Lettuce Hotline. But carrots have a je ne sais quoi quality about them that makes lettuce look dull by comparison.
I capped this series at 16 mini-stories. But I think I got the whole story told.

97e61f42.pngAs usual all likes, comments and shares are appreciated. Have a great weekend everybody.

b0513535.png

If you want to read more of my stuff, you can do that here:
https://www.bebee.com/publisher/@jim-murray

Download my free ebook, Small Business Communications For The Real World, here:
https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/
All my profile and contact information can be accessed here:
https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page


All content copyright 2016 Jim Murray.



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