Royce Shook

2 months ago · 1 min. reading time · visibility ~100 ·

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Marketing

I was taking part in a one-on-one marketing survey, which I thought would be interesting to do. The young lady sat me down, I put on the special glasses I was to wear and then went and completed the task she asked me to do. When I had finished she said that I would have a number of questions to answer about the task. So, I sat down at the I pad and started to read the questions, when she asked me, "Do you know how to use an Ipad" I said I did. 

During the time I was answering the questions she must have asked about 5 times if I knew how to use the I pad, and I kept saying yes. She was surprised that I knew how to use this type of computer. At one point, she asked me if I used a hearing aid, and I said yes. She asked me a number of questions about my hearing aid, so I finally asked her if she had a hearing problem. She said, no her mom did and they were looking for a good place to get a hearing aid. I recommended COSTCO as they were where I bought mine and they had the best price. 

As we went through the survey, I realized that the young lady was surprised at the ease at which I used the computer and answered the questions, and I put it down to ageism. She was, in my opinion, not used to seeing older people use a computer well, so she assumed that we could not use them. She was very nice but she had this bias towards older people that she herself was not aware of and for that, I felt sorry for her.

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Royce Shook

Royce Shook

1 month ago #2

Preston, great point

Preston 🐝 Vander Ven

Preston 🐝 Vander Ven

1 month ago #1

I feel everyone has this in themselves. I myself am in Sales, and every once in a while I have skipped a person on my list I was going to call all because I made an assumption. But, I keep having to remind myself that I am not that individual and have no way of knowing what another person's decisions may be. 

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