myTweetPack.com: What is an Alpha Wolf and Why You Should Care
myTweetPack.com is going live in a couple of days. This post explains how to use the GRRowth Portal. It's a walkthrough of sorts until I can get it on video.
After I post this piece, I'll add a "view/edit Alphas" button to the GRRowth Portal. That may make it easier to find.
Important note: If you have absolutely no interest in myTweetPack.com, please don't read any further. You'll only stress yourself out at what you wish you could do, but can't. You may also want to bitch-slap your Twitter Management System supplier. We wouldn't want that on our conscience.
Me
A bit of background
With apologies to Milos Djukic, the GRRowth Portal uses a variation of Influencer Marketing. Our big difference is that every user gets to choose his or her own Influencers.
We call them Alpha Wolves.
Alphas are big, busy accounts that cater to the type of person you want to attract. Do not use competitors! You'll see why in a minute.
Think "affinity" when it comes to your Alphas.
Alphas are not cut in stone. You can change them, reclassify them, delete them, or add new ones.
Right now, you have a limit of 5 Alphas per account. The jury is still out on whether that's too many or not enough. No worries, myTweetPack.com was crowd-built. Every feature was suggested by someone right here. If there's a good reason to increase it, we will.
Here are my Alphas and their account stats:
- John White (juanblanco76): 53.4K tweets, following 59.7K, 71K followers, 31K likes, 6 lists
- Content Marketing (CMIContent ): 65.3K tweets, following 33.5K, 201K followers, 5K likes, 9 lists
- Ann Handley (MarketingProfs): 54.7K tweets, following 125K, 376K followers, 8K likes, 4 lists
- Jeff Bullas (jeffbullas ): 278K tweets, following 234K, 502K followers, 2K likes, 5 lists
- Kim Garst (kimgarst ): 299K tweets, following 150K, 501K followers, 8K likes, 50 lists
Interestingly enough, they all follow me back except CMIContent. Humm, maybe I should swap them out?
Note that every Alpha is a big busy account. They will be the engine driving your growth. Fifteen minutes or even a half hour spent choosing them could spell the difference between insane growth and a lackluster one.
Choose wisely, Grasshopper.
What we do with Alphas or Why They are Important
Most Twitter systems tell you to pick an account, then systematically follow their followers. They say that's the way to build a large targeted account.
What a crock.
Sure, it will build a large account. Targeted? Not so much.
Who says that following is targeted in the first place?
We do it differently. Many people noted that there is no option for following someone's followers at all. Others have noted that we don't blindly follow back whoever follows us.
Both are largely a waste of time.
No, to be fair, it's not so much that as there was no other option until now.
Let's review what we want to accomplish.
We want to build a large account made up of people who are interested in what we have to offer, and who are interested in our stuff.
Me, again
Sounds simple enough.
It isn't.
Anyone can follow anyone on Twitter.
Just because someone follows John White does not mean I should follow them. Heck, even John doesn't follow them all! There are nearly 12,000 followers that John doesn't follow.
The onus of proof of follow-worthiness is on them!
That's an important point. I'll repeat it.
The onus of proof of follow-worthiness is on them!
Me, yet again
They have to prove to us that we should follow them.
No, I'm not kidding. That's exactly what the GRRowth Portal means to accomplish.
We don't follow Alphas' followings. We monitor Alphas' activity.
We see who Alphas retweet and mention. We see who retweets and mentions them.
Those tweeps have proven their interest in the type of thing we offer, assuming we choose our Alphas wisely. All we need to do is follow them (sort of, but not really, that's the subject of another post). If they follow back within our pre-set grace period, they are interested in our stuff and are active enough for our purposes.
We also monitor who retweets and mentions us. Those tweeps are interested in the general stuff and our specific stuff.
It's all about getting your stuff out there.
We don't just monitor Alphas
We also retweet them. Why not? We retweet each other too.
Every tweetPack member sets how many Pack Tweets and Super-Pack tweets they want to tweet every day. Pack tweets are randomly selected from a list of Wolves you set. . . call them your friends if you want.
Here's my Pack. They are not all members of myTweetPack.com. Some have changed their handles. If they ever join, I will automatically support them with retweets. As new Wolves join, I get suggestions for addition.
Paul's Pack: aaron_skogen AmanHoff1 beBee_stories DBgrinberg dkridingshotgun DLE41 DrGarySharpe EmotionalEmilia fsantaisabel GloOchoa InsightsOccur Invisitech JaredWiese javierbebee JBarbosaPR Jimbomur juanblanco76 juanbeBee Mamen_locutora Mialis79 milosdjukic011 MSweetwood MyTweetPack OutThinkingPD ParkinsonPeople PaulCroubalian PIWillia QuimojoTweets reneecormierpr riccikeeper RisingStarRes sarahelkins ScholtzGert TessGezzeSM trselbrede WayneYoshida
Super-Packs are different
Think of Super-Packs like topic groups. You choose your Alphas and you assign them to a Super-Pack. So, for me, they look like this.
Let's understand that I chose these Alphas and that I assigned them to these Super-Packs. Someone else may choose MarketingProfs too, but assign them to "Content Writing and Editing."
Not a problem.
We each choose our "influencers." We each choose how we want to look at them.
See that button that says "Who Alphas RT & Mention?" When you click that, the system will pull in all the tweets since the last time (up to 200) tweets from each Alpha. People they RT or mention that are not in your potential follows list will be added to it. People who are already there will have their "found" count incremented.
Some people may have noticed I wrote "potential follows list" not just "follows list." Good for you. You'll see the difference in a future post.
That's not all we do with Alphas.
We already pulled all those Alpha tweets so we could mine the retweets and mentions. We may as well use them for other stuff too.
We compare each tweet to other tweets stored for that Alpha, and as assigned to that Super-Pack, by anyone. If it's new, it's added.
Now we have a massive supply of Alpha tweets that we can retweet.
You decide how many Super-Pack Tweets to tweet daily. It's under Retweet Preferences on your Dashboard. We take care of the rest, including making sure you don't try to retweet the same tweet twice.
That's why you shouldn't use competitors as Alphas. Imagine if you retweet one of their tweets saying your product is garbage!
Next time we'll dive into proactively building your targeted following using lists and hash tags.
Bye for now
Here's a video tour of the GRRowth Portal
Articles from Paul "Pablo" Croubalian
View blogYou know browsers. They're those thingies that let you surf the net. There's nuthin' to them. Right? ...
This article's title could just as easily have a question mark at the end. It will offer my thoughts ...
They say, "Every cloud has a silver lining." That's obviously false. Cumulus clouds are the big whit ...
Related professionals
You may be interested in these jobs
-
Drivers wanted
Found in: beBee S2 CA - 3 weeks ago
Lyft Orleans, Canada TEMPORARYNew drivers in Ottawa earn a CA$200 bonus for 10 rides in 7 days. Terms apply. · Drive with Lyft and discover bonuses, pay transparency, and new roads to earning income. · What is Lyft? · Lyft is a flexible earning opportunity and a platform that connects drivers with individuals ...
-
Робота на складі для чоловіків і жінок без англійської мови
Found in: beBee S2 CA - 1 week ago
Wortex, LLP Toronto, Canada Full timeВакансія: Робота на складі для чоловіків та жінок без англійської мови. · Розміщення: Toronto · Заробітна плата: 24 CAD (канадських доларів)/рік — 4900 CAD/міс · Графік роботи: 5/2 · Акуальні вакансії на нашому сайті : · За інформацією Пишіть у Телеграм ( Wortex_Canada ) · Або т ...
-
Member Service Representative
Found in: Talent CA C2 - 1 day ago
Alterna Savings Brampton, Canada Full timeScope of Position · The Member Service Representative (MSR) provides professional and efficient service to members/clients utilizing sound knowledge of Alterna products and services to fulfill their transactional needs and provide an excellent member/client experience. · This ro ...
Comments
Paul "Pablo" Croubalian
7 years ago #14
Gald to hear you say so. Right now I'm so nervous I think I'm going to have kittens. Not a good thing since our "spirit-animal" is a wolf
John White, MBA
7 years ago #13
Without a doubt, most app developers I know are horrible marketers and communicators. You have a great app plus you know how to connect with people.
Paul "Pablo" Croubalian
7 years ago #12
So, you think the little-app-that-could will find its market?
John White, MBA
7 years ago #11
Paul "Pablo" Croubalian
7 years ago #10
Gotta love a happy customer
Wayne Yoshida
7 years ago #9
Paul "Pablo" Croubalian
7 years ago #8
Exactly, no pack, no Alpha, no Alpha, no pack it's symbiotic
Paul "Pablo" Croubalian
7 years ago #7
Paul "Pablo" Croubalian
7 years ago #6
That's a personal thing. I usually just look at their profile and scroll down a little ways. I get a feeling if they tweet often or just "mail it in" If you aren't sure, add them in. As you click to process them, you will see how many tweets you pull in and how many potential follows. If you're okay with what you see, fine. If not, play with the list. Once it's the way you like, you can leave it alone.
Paul "Pablo" Croubalian
7 years ago #5
Hey, you calling me a perfect tool???? LMAO
Paul "Pablo" Croubalian
7 years ago #4
Nothing to work. Who are your Alphas if I may ask? Just set how many Super-Pack tweets you want (Dashboard - > Set Retweet Preferences). Periodically, hit Process RTs and Mentions from the GRRowth Portal. That will add new Alpha tweets to the system and add potential follow to your potential follows list. Hit Work with Alphas for more stuff including adding, deleting, or editing them It's also a good idea to hit Refresh ALL Relationships periodically. A few times a day is good for normal-sized accounts. John-sized ones will probably prefer once a day. The Refresh ALL Relationships will also activate your Process UNfollows button
Wayne Yoshida
7 years ago #3
Paul "Pablo" Croubalian
7 years ago #2
Paul "Pablo" Croubalian
7 years ago #1