PR Secrets That Will Boost Your Career

Now that more companies are hiring remote workers, the job market you are competing in is much larger. Looking good publicly and building credibility within your industry is more important than ever. If you want to have a competitive advantage in the job market, you should really try some of these PR tactics below. What works for companies can also work for individuals. Manage your public reputation before any issues arise and you will be way ahead of your competition in the resume pile. 

Clean up your social media accounts: 

This should be a no-brainer, but many people don’t pay attention to things they posted a long time ago. Just ask politicians and high-profile people how many things they have posted online that bit them several years later. 

Employers scan social media accounts to see what they can learn about you. If you don’t want to be found, you can change your screen name and/or change your security settings so that your profile and posts are not easily traced. Nothing is really impossible to trace, but the harder you make it, the better. That way any embarrassing pictures or comments won’t haunt you.

Blog about your profession: 

Show off your subject matter expertise by writing about what you know pertaining to your work. It is important to show employers that you know what you are talking about. Use sites like beBee.com to build a professional profile, demonstrate your expertise and build relationships with industry professionals.

Join or start industry related groups: 

Use sites like beBee.com and LinkedIn to create groups related to your profession. Post content, ask questions and stir up engagement. Take the opportunity to learn from other industry professionals as well.

Answer questions online: Uses sites like Quora and Answers to ask and answer questions that are related to your professional expertise. Make sure you note your expertise in the answer by stating your background. Here is a list of sites that people go to for answers to questions.

Volunteer in your community:

Employers like team players and joiners. Volunteering some of your time to help groups in your local community is a great way to demonstrate leadership, compassion and social conscience. Volunteering really helps create a positive impression about you.

Engage in continuous learning:

Read, read, read and then write about what you learned so you can really solidify it in your mind. Your education shouldn’t end when you get your diploma. Engaging in continuous learning shows you are interested in your career and on top of trends. Most people never bother trying to learn more about their profession, so it is a great competitive advantage over those who don't take the time to develop their knowledge after graduation.

After you've tried these tips, let me know how things turned out for you.

Renée Cormier is a published author with expertise in public relations, marketing communications, adult education, sales, leadership, and employee engagement. Renée is able to leverage her varied experience to support her clients in multiple ways. There is nothing like being able to see clearly through multiple lenses. Visit www.reneecormier.com">www.reneecormier.com

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