Graham🐝 Edwards

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Questions to Help You Mind Your Business — A Summary.

Graham Edwards
Graham Edwards is a seasoned sales and marketing leader with over 25 years in the biotech
industry. Graham is an accomplished leader and visionary with a reputation for effective
strategy, creative problem solving and execution. Well recognized for his ability to drive
growth, Graham brings a wealth of cross-functional skill sets in sales and marketing, strategic
g and execution, business development, process improvement and succession


Graham is especially passionate about working with start-ups but loves to drive results for any business in
need. Well known for his strategic excellence and problem solving, Graham's tendency toward creative
thinking allows him to develop some rather interesting and effective solutions for his clients.

Renée Cormier

Few public relations & communications specialists have as diverse a background as Renée
Cormier. Add published author, employee engagement specialist, sales and marketing
— strategist, entrepreneur and educator to her list of accomplishments. In her career Renée has
Ie leadership roles in sales and marketing, developed and implemented national marketing
4 © Kirategies and was responsible for teams as large as 28 strong. She brings a wide range of
experience and talent to her work.
Renée really shines in communications. She is known for developing and implementing comprehensive
communications strategies and generating results through flawless implementation. With such strong
business acumen, passion for her work and a natural talent for business strategy, Renée is definitely
considered an important resource for her clients.
A little while ago Renée Cormier and I were discussing business opportunities, the evolution of business, and the natural transition of start-ups and small business to keep pace — somewhere in all of this the idea of ten questions that should be asked was born. Over ten weeks we diligently posted our thoughts on each question and shared it with our various networks.

Part of the exercise was to develop our answers independently and post them together; something unto itself that was important because we wanted to offer two separate perspectives on the same question. This was a subtle reminder that people see things differently, have different ideas, and that the whole is almost always better than the parts. This was definitely apparent when people engaged with comments, thoughts, and perspectives we hadn't considered  — something which offered even a better answer to the question.

For your convenience I have listed the 10 questions and links to the answers — I'm directing you to the social media platform beBee because quite frankly the comments and engagement are the best; again, adding to a better answer.

1)  What is the nature of your business? (How can I create a fuller picture of the nature of my business?

2)  Where should I spend my money?

3)  Do I need a plan for my business?

4)  Should I hire a sales person?

5)  How can maximize the value of my employees?

6)  Why can’t employees just do what I tell them?

7)  How do I build a team?

8)  How can I manage my business and still have a life?

9)  How will I know if I am successful?

10)  Do I need to be using social media and how much do I really need to do?

Thanks again to Renée Cormier for collaborating on this, and I very much appreciate those who took the time to read and engage with what we posted.

As I mentioned, it all led to coming up with better answers.



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