Sacrificing Sacred Cows

One of the simplest examples of a Sacred Cow can be found when you write blogs because there’s a small number of words in play. Occasionally, you write a sentence that you like very, very much but as you continue to build your thoughts and as the page expands, you start to realize that the sentence just isn’t appropriate anymore. You refuse to edit it out and actively rationalize why it needs to stay. No matter how much it is not working you want to keep it — “It’s such a fantastic sentence and it just has to be used.”

This thinking regarding sentences can easily be transferred to operating mechanisms and processes, where you focus your efforts, roles and responsibilities, strategies and tactics — anything that has worked very well in the past but for many reasons doesn’t work anymore.

The pithy term Sacrificing Sacred Cows is used when something revered isn’t working anymore and has to be removed or changed — it’s a course correction needed to bring an idea to life or sustain continued success. Something works until it doesn’t, and the glitter of the Sacred Cow can blind the recognition that there is problem, and what has worked in the past, isn’t anymore. They can be hard to sacrifice, these Sacred Cows — disbelief they’ve become a problem or suboptimal, aspects of being human and our strategies*, the perception of sunken costs or one of the seven deadly sins; they all keep sacred cows alive and well.

It is easy to sacrifice a sentence in blog when it doesn’t work and much, much easier than shifting a company strategy or a blowing up a process tied to revenue. In the end though, if you don’t, the result will be the same — a poor product that over time becomes obsolete. Adapt or die is the harsh reality of business, life and even humble blogging and the result of sacred cows not dealt with appropriately. How they are dealt with can range from the subtle to the dramatic but first they need to be recognized.

And sometimes that is hard — we’re only human nature after all.

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*The Nash Equilibrium — The Nash equilibrium is a decision-making theorem within game theory that states a player can achieve the desired outcome by not deviating from their initial strategy. Yes, he is the one in the movie ‘A Beautiful Mind”.